Improving a headless CMS

Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and user experience can significantly boost content management efficiency. Jonathan shares insights on integrating new technologies to streamline workflows and ensure scalability.
About the speaker

Jonathan Ames

ButterCMS

 is a little camera shy

Jonathan is Director of Marketing from ButterCMS

Show Notes

  • 05:10
    Benefits of using a headless CMS for enhanced SEO performance.
    This topic explores how a headless CMS can improve website performance in search results by providing more flexibility in content management and delivery.
  • 08:45
    Challenges and opportunities with content optimization in a headless CMS.
    Discussion focuses on the specific challenges marketers face when creating user-friendly and search-optimized content using a headless CMS, and the opportunities it presents for better engagement.
  • 12:30
    The role of structured data in a headless CMS for improving search visibility.
    The conversation delves into how structured data can be effectively utilized within a headless CMS to enhance content visibility and improve click-through rates from search results.
  • 15:50
    Streamlining content management across multiple channels using a headless CMS.
    This section covers the ways a headless CMS can simplify the process of updating and managing content across various platforms, which is crucial for maintaining consistent SEO strategies.
  • 19:20
    Best practices for transitioning to a headless CMS without affecting SEO negatively.
    Insights are shared on the essential steps and strategies to ensure a smooth transition to a headless CMS, focusing on maintaining or even improving current search rankings and organic traffic.

Quotes

  • “A headless CMS simply cuts the back end where you put the content in for your website from the front end.” - Jonathan Ames

  • “One of the beauties of a headless CMS is all the content in the back end can remain right there and you can simply swap out the front end in a single day because you know all the connectors.” - Jonathan Ames

  • “People in executive love to see action on big projects that they feel like is going to make a difference on business effects.” - Jonathan Ames

About the speaker

Jonathan Ames

ButterCMS

 is a little camera shy

Jonathan is Director of Marketing from ButterCMS

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