Staying on the good side of Google — John Horn // Stub Group
- Part 1The interaction of SEO & PPC — John Horn // Stub Group
- Part 2 Staying on the good side of Google — John Horn // Stub Group
Show Notes
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02:20Things to consider to remain on Googles good sideWhen doing PPC ads, you try to avoid getting your Google Ads account suspended. Stub Group helps clients restore their accounts and helps advertisers understand the triggers to avoid them.
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03:37How to avoid getting your Google Ads account suspendedeCommerce sites are expected to have separate policy pages that Googles robots can crawl. Get rid of old and paused ads as they can still be crawled and seen as redirects by Googles robots.
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06:27Common ways Google Ads accounts get suspendedRestricting people from other countries from accessing the website or parts of a website can lead to suspension. These restrictions can also block Google's robots from crawling your site and the practice is against Googles policy.
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07:34How to handle a Google Ads account suspensionDont create a new account. Identify the ways your website or account may be in violation of Googles ad policy. Submit a detailed appeal to Google explaining the specific actions taken to fix the violations.
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09:53Getting a Google Ads account unsuspendedGoogle says theyll typically respond to an appeal within two to three business days. Generally, the wait is one to two weeks at least to just get a response from Google.
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11:15Why Google is vague about suspensionsGoogle doesnt want bad actors to figure out how they review things and game the system. They also dont want to be held liable in instances where their system may be in error.
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13:49Getting suspended from both PPC and SEOIts very rare that Google would take action against you both on the PPC and SEO side. A common occurrence is being suspended on the PPC side while having great SEO rankings.
Quotes
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"Google has a ton of policies that you're supposed to follow when it comes to advertising. And very few people actually read those policies when they go to advertise." -John Horn, CEO, Stub Group
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"If youre an eCommerce website, you're expected to have policy pages that explain your refund and return policy, shipping policy, what payment methods you accept, etc. so that Google's robots pick up on it." -John Horn, CEO, Stub Group
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"It's not somebody at Google looking at a website or an account and saying, that's a problem, suspended. It's the algorithm seeing or not seeing something they expect to see and then triggering a suspension." -John Horn, CEO, Stub Group
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"Keep your ads account clean. Any ads that are paused can still be crawled by the system and can still get you in trouble, even though you're not actively advertising them." -John Horn, CEO, Stub Group
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"When you get suspended, put as much information together as possible. Figure out as many possible issues with your website or account and fix those things. Then, submit a detailed, respectful appeal to Google." -John Horn, CEO, Stub Group
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"When businesses ask how long the appeals process takes, we say, you're looking at at least a four to six week process for us to help you figure out…go back and forth with Google and get you online." -John Horn, CEO, Stub Group
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"Google intentionally leaves a lot of things vague because they're trying to not spill their secret sauce about how they review things, which bad actors are then going to immediately jump on." -John Horn, CEO, Stub Group
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"It's very common to see advertisers suspended on the page side of things who have got great SEO rankings. Their Google My Business pages are doing fine, which often is why those advertisers are very frustrated." -John Horn, CEO, Stub Group
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"Google intentionally leaves a lot of things vague because they're trying to not spill their secret sauce about how they review things, which bad actors are then going to immediately jump on." -John Horn, CEO, Stub Group
- Part 1The interaction of SEO & PPC — John Horn // Stub Group
- Part 2 Staying on the good side of Google — John Horn // Stub Group
Up Next:
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Part 1The interaction of SEO & PPC — John Horn // Stub Group
John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC.
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Part 2Staying on the good side of Google — John Horn // Stub Group
John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google.
