The latest & greatest in search
Barry Schwartz
Search Engine Land & RustyBrick
- Part 1 The latest & greatest in search
- Part 2Google algorithm updates/core updates
Show Notes
-
05:30Impact of Google's latest update on organic search strategies.The discussion focuses on how recent changes in Google's algorithm affect organic search tactics and what SEO operators should consider adjusting.
-
08:45Emerging trends in search for Organic Growth Marketing executives.This topic covers new trends in the search industry that marketing executives need to be aware of to stay competitive.
-
12:10Best practices for aligning content with current search algorithms.Insights are shared on optimizing content effectively to meet the criteria of the latest search engine algorithms and enhance organic visibility.
-
15:20Key metrics to track the effectiveness of organic growth strategies.The conversation highlights which metrics are crucial for SEO operators to monitor in order to assess the success of their organic growth efforts.
-
18:55The growing importance of voice search in the search landscape.Strategies are discussed for businesses to adapt to the increasing trend of voice search and prepare for future developments in this area.
Quotes
-
“Without our content, Google has nothing to consume to make their answers.” - Barry Schwartz
-
“Not everything shows AI overviews, I think like 18 or 17, 16, 17, some number there where X percent of queries, a small percentage of queries under 20% right now are showing AI overviews. So take a look and see which queries are impacted.”
-
“The data right now is somewhere between like 55% and a little bit above 65% of all the links in the AI overviews are from the first 10 results. Now that leaves about 40% or so of links that are not in those 10 top results.”
-
“There are tons and tons of SEOs that are using AI for a lot of purposes, including content generation or making their workflows a lot easier for the repetitive tasks.”
- Part 1 The latest & greatest in search
- Part 2Google algorithm updates/core updates
Up Next:
-
Part 1The latest & greatest in search
News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In this episode, Barry shares his perspectives on: impact of Google's latest update on organic search strategies, emerging trends in search for Organic Growth Marketing executives, best practices for aligning content with current search algorithms, key metrics to track the effectiveness of organic growth strategies, and the growing importance of voice search in the search landscape.
-
Part 2Google algorithm updates/core updates
Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings.
Play Podcast
