Google algorithm updates/core updates
Barry Schwartz
Search Engine Land & RustyBrick
- Part 1The latest & greatest in search
- Part 2 Google algorithm updates/core updates
Show Notes
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05:30Impact of Google core updates on organic search strategies.The discussion focuses on how recent Google updates affect organic search tactics and the necessary adjustments for SEO operators.
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10:45Role of user experience in search result rankings.Exploring how enhancing user experience can align with search engine preferences and improve search rankings.
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15:20Strategies to maintain visibility of featured and rich snippets.Insights on how Google core updates influence the ranking of snippets and the strategies to use for maintaining or improving visibility.
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20:00Importance of E A T in content ranking postDiscussing how to ensure content meets the criteria of Expertise, Authoritativeness, and Trustworthiness to rank well after updates.
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25:35Recovery tactics for significant drops in SEO rankings.Strategies and steps to take when experiencing a notable decline in rankings or organic visibility due to algorithm updates.
Quotes
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"Google has a number of updates throughout the year. The most prominent ones are the core updates, but they've had review updates. They've had spam updates. They've had helpful content updates. They've had other updates as well." - Barry Schwartz
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"Almost everybody agrees that those that were hit by the September health of content update did not see any movement at all in a positive direction with the Google March 2024 core update. And that really was a big bummer for a lot of people." - Barry Schwartz
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"It doesn't make sense why one day a website will rank really, really well, and then tomorrow wouldn't without a core update rolling out." - Barry Schwartz
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"I've been covering Google updates forever. And in 2003, it was like, you can't put all your eggs in one basket. And now we're over two decades later, and people still don't learn from that lesson." - Barry Schwartz
- Part 1The latest & greatest in search
- Part 2 Google algorithm updates/core updates
Up Next:
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Part 1The latest & greatest in search
News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In this episode, Barry shares his perspectives on: impact of Google's latest update on organic search strategies, emerging trends in search for Organic Growth Marketing executives, best practices for aligning content with current search algorithms, key metrics to track the effectiveness of organic growth strategies, and the growing importance of voice search in the search landscape.
Play Podcast -
Part 2Google algorithm updates/core updates
Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings.
