The State of SEO (report)
- Part 1 The State of SEO (report)
Show Notes
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02:04Overview of the State of SEO ReportSteven describes the State of SEO survey as an annual study conducted by Conductor, interviewing SEOs, content marketers, and digital marketing professionals.
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05:15Adapting to AI and Changing Search LandscapesSteven emphasizes the importance of speed in implementation for leaders to keep up with rapid changes in SEO.
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11:54AI Traffic and Brand FootprintSteven explains that AI traffic is different from traditional search traffic, with limited pay-to-play options and a focus on knowledge bases.
Quotes
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“The state of SEO survey is an annual survey that we run, where we interview SEOs, content marketers, digital marketing folks about what have they been up to, when it comes to SEO, what's been working, what's not been working, what are they anticipating the next year is going to be like, what are they going to be focusing on, what challenges they're running into.” - Steven van Vessum
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“Over 60% of the respondents are either slightly positive or very positive about AIO in particular.” - Steven van Vessum
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if things are changing so fast and you're unable to keep up, that's just a recipe for disaster. So you need to also adapt to the speed with which things change.” - Steven van Vessum
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“A lot of enterprise businesses are looking to consolidate their tool stack. So basically less tools, because especially with all the changes going on, I think they anticipate needing extra software to kind of fill some holes that are starting to come up.”- Steven van Vessum“85% of the respondents were very positive about the impact of AI on SEO. So people are super excited about everything that's going on. So basically, at this point, AI isn't really replacing jobs, right? It's just making our lives easier. So we can do more within less time and produce higher quality work.” - Steven van Vessum
Up Next:
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Part 1The State of SEO (report)
Steven van Vessum, VP of Content at Conductor, delves into the latest trends and strategies in the SEO industry with a focus on the "State of SEO" report. He highlights how evolving search engine algorithms and user behaviors are shaping the way businesses optimize their online presence. Steven provides actionable insights for businesses looking to enhance their visibility and ranking on search engines.