Top of Funnel eComm Content — Tyson Stockton // Searchmetrics

About the speaker

Tyson Stockton

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  • Part 1 Top of Funnel eComm Content — Tyson Stockton // Searchmetrics

Show Notes

  • ·1:56 More e-commerce companies think about using content to drive top of fu el interactions. ·2:36 Turning to editorial content as way of expanding reach ·4:02 Top of fu el content helps you get in front of the customer while they are in the research phase before they're ready to buy. ·6:07 How do you prioritize your top of fu el content?

Episode Summary

  • ·A lot of SEOs are attributed or their performance is attributed on overall sessions, not necessarily the revenue generated.” - Tyson ·“Google is potentially going to be building in more ecommerce interactions into the SERP.” -Benjamin ·“I think it's an awesome and great tactic for especially the more mature e-commerce sites to further expand their footprint and further establish themselves in a market.” - Tyson
  • Part 1 Top of Funnel eComm Content — Tyson Stockton // Searchmetrics
About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

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    Part 1Top of Funnel eComm Content — Tyson Stockton // Searchmetrics