Semantic SEO Impact case study — Zac Almeida // The SEO Hustler

CEO of The SEO Hustler, Zac Almeida, discusses semantic SEO. Creating content that speaks to users at each stage of the sales funnel may seem exhausting. But, along with a focus on internal linking, that is what it takes for Google to consider you an expert. Today, Zac shares The SEO Hustler’s findings from a case study on the impact of semantic SEO.
About the speaker

Zac Almeida

The SEO Hustler

is a little camera shy

Zac is CEO of SEO Hustler

Show Notes

  • 01:54
    Findings from The SEO Hustlers case study on the impact of semantic SEO
    Ensure that internal links and articles are semantically relevant to the way people search for your content. Also think about different ways people search for your main topic.
  • 04:01
    The SEO Hustlers analysis on semantic SEO and Google's evaluation of authority
    Increased topic coverage and optimizing semantic structure builds the authority of your transactional pages. Google uses informational queries to assess transactional queries and semantic value.
  • 05:44
    SEO strategy takeaways from the case study
    Create content that provides answers to each stage of the conversion funnel. Link top of the funnel content to middle and bottom funnel content and transactional pages.
  • 07:03
    Linking structure importance
    Googles algorithm uses link structure to assess link and semantic equity. Use links to pass equity to transactional pages.

Quotes

  • "When you connect your knowledge about topical authority and semantic SEO to develop an SEO strategy, you have something very powerful in your hands." -Zac Almeida, CEO, The SEO Hustler

  • "Make sure your internal links are semantically relevant. Ensure that the structure of your articles are semantically relevant for the queries people are using to find your content." -Zac Almeida, CEO, The SEO Hustler

  • "Use variations of keywords and expressions. Think about different ways someone might search for your main topic." -Zac Almeida, CEO, The SEO Hustler

  • "For a VoIP provider, we managed to increase the average position by more than 12 positions for core transactional keywords." -Zac Almeida, CEO, The SEO Hustler

  • "Google uses informational queries to assess transactional queries authority and semantic value." -Zac Almeida, CEO, The SEO Hustler

  • "When you increase your topic coverage, and optimize the semantic structure of websites with related keywords, you build a lot of authority that you can pass through money pages." -Zac Almeida, CEO, The SEO Hustler

  • "Understand your target audience, understand how you're searching for your topics. Break down those topics and keywords by the position of them in the conversion funnel." -Zac Almeida, CEO, The SEO Hustler

  • "Start linking from top of the funnel articles, to mid funnel, to bottom funnel topics, and finally to your money pages." -Zac Almeida, CEO, The SEO Hustler

  • "Try to create a structure like a skyscraper. If you build that structure, you pass link equity and semantic equity to your target and money pages." -Zac Almeida, CEO, The SEO Hustler

  • "The linking structure connects with how Googles algorithm assesses link equity, semantic equity. Use links to pass equity to your money pages." -Zac Almeida, CEO, The SEO Hustler

  • "Topical authority connects with E-A-T. E-A-T is extremely important for YMYL pages to rank. So you are tackling and improving 2 points with 1 single strategy." -Zac Almeida, CEO, The SEO Hustler

About the speaker

Zac Almeida

The SEO Hustler

is a little camera shy

Zac is CEO of SEO Hustler

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