Semantic SEO Impact case study — Zac Almeida // The SEO Hustler
CEO of The SEO Hustler, Zac Almeida, discusses semantic SEO. Creating content that speaks to users at each stage of the sales funnel may seem exhausting. But, along with a focus on internal linking, that is what it takes for Google to consider you an expert. Today, Zac shares The SEO Hustler’s findings from a case study on the impact of semantic SEO.
- Part 1Topical Authority and Google MUM — Zac Almeida // The SEO Hustler
- Part 2 Semantic SEO Impact case study — Zac Almeida // The SEO Hustler
- Part 3Is Link Building Still Important in 2022? — Zac Almeida // The SEO Hustler
Show Notes
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·01:54 - Findings from The SEO Hustlers case study on the impact of semantic SEO Ensure that internal links and articles are semantically relevant to the way people search for your content. Also think about different ways people search for your main topic. ·04:01 - The SEO Hustlers analysis on semantic SEO and Google's evaluation of authority Increased topic coverage and optimizing semantic structure builds the authority of your transactional pages. Google uses informational queries to assess transactional queries and semantic value. ·05:44 - SEO strategy takeaways from the case study Create content that provides answers to each stage of the conversion fu el. Link top of the fu el content to middle and bottom fu el content and transactional pages. ·07:03 - Linking structure importance Googles algorithm uses link structure to assess link and semantic equity. Use links to pass equity to transactional pages.
Episode Summary
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·"When you co ect your knowledge about topical authority and semantic SEO to develop an SEO strategy, you have something very powerful in your hands." -Zac Almeida, CEO, The SEO Hustler ·"Make sure your internal links are semantically relevant. Ensure that the structure of your articles are semantically relevant for the queries people are using to find your content." -Zac Almeida, CEO, The SEO Hustler ·"Use variations of keywords and expressions. Think about different ways someone might search for your main topic." -Zac Almeida, CEO, The SEO Hustler ·"For a VoIP provider, we managed to increase the average position by more than 12 positions for core transactional keywords." -Zac Almeida, CEO, The SEO Hustler ·"Google uses informational queries to assess transactional queries authority and semantic value." -Zac Almeida, CEO, The SEO Hustler ·"When you increase your topic coverage, and optimize the semantic structure of websites with related keywords, you build a lot of authority that you can pass through money pages." -Zac Almeida, CEO, The SEO Hustler ·"Understand your target audience, understand how you're searching for your topics. Break down those topics and keywords by the position of them in the conversion fu el." -Zac Almeida, CEO, The SEO Hustler ·"Start linking from top of the fu el articles, to mid fu el, to bottom fu el topics, and finally to your money pages." -Zac Almeida, CEO, The SEO Hustler ·"Try to create a structure like a skyscraper. If you build that structure, you pass link equity and semantic equity to your target and money pages." -Zac Almeida, CEO, The SEO Hustler ·"The linking structure co ects with how Googles algorithm assesses link equity, semantic equity. Use links to pass equity to your money pages." -Zac Almeida, CEO, The SEO Hustler ·"Topical authority co ects with E-A-T. E-A-T is extremely important for YMYL pages to rank. So you are tackling and improving 2 points with 1 single strategy." -Zac Almeida, CEO, The SEO Hustler
- Part 1Topical Authority and Google MUM — Zac Almeida // The SEO Hustler
- Part 2 Semantic SEO Impact case study — Zac Almeida // The SEO Hustler
- Part 3Is Link Building Still Important in 2022? — Zac Almeida // The SEO Hustler
Up Next:
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Part 1Topical Authority and Google MUM — Zac Almeida // The SEO Hustler
Zac Almeida, CEO of The SEO Hustler, offers his insights on Google’s assessment of topical authority. We all want to rank for that top spot on Google. But getting there isn’t as simple as doing intensive keyword research anymore. Today, Zac examines topical authority and Google MUM.
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Part 2Semantic SEO Impact case study — Zac Almeida // The SEO Hustler
CEO of The SEO Hustler, Zac Almeida, discusses semantic SEO. Creating content that speaks to users at each stage of the sales funnel may seem exhausting. But, along with a focus on internal linking, that is what it takes for Google to consider you an expert. Today, Zac shares The SEO Hustler’s findings from a case study on the impact of semantic SEO.
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Part 3Is Link Building Still Important in 2022? — Zac Almeida // The SEO Hustler
CEO of The SEO Hustler, Zac Almeida, talks about link building. Google has gotten better at understanding natural language processing and topical authority. However, links still remain Google’s definitive way to assess website value. Today, Zac explores whether link building is still important in 2022.
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