Trends in Technical SEO
- Part 1 Trends in Technical SEO
- Part 2Career Progression for SEOs
- Part 3What’s it like working in Enterprise SEO?
Show Notes
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05:30Challenges of adapting SEO strategies in rapidly changing markets.The discussion focuses on how SEO professionals need to stay agile and responsive to algorithm updates and market trends to maintain visibility.
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12:45Importance of technical SEO in enhancing website performance.Exploring how technical SEO can significantly impact site speed, user experience, and ultimately, search engine rankings.
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19:20Role of AI and machine learning in modern SEO practices.Delving into how AI and machine learning are being integrated into SEO tools and strategies to predict trends and personalize content.
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25:50Best practices for link building in competitive industries.Strategies are shared for acquiring high-quality backlinks and the importance of building a natural link profile for SEO success.
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32:10Utilizing data analytics to drive SEO decision making.Discussion on the use of analytics to understand user behavior, measure campaign effectiveness, and guide SEO strategies.
Quotes
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“Google fixes a lot of things on their end that I think people don't realize. So even if you make a mistake, you do something wrong, like they may just ignore that completely. - Patrick Stox
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“Ahrefs lang can cause some real issues, like wrong things showing. But you can even minimize those.” - Patrick Stox
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“It's hard to say there are real technical issues that have a massive impact besides indexing.” - Patrick Stox
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“If you want every page indexed, but you've got, like, 50,000 products, and you really only care and work on, like, 200 of those pages, well, now you've got 49,800 pages that you don't really care about. So why should Google care about those?” - Patrick Stox
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“I guarantee you there's, like, 400 trillion-plus pages on the web. So their indexing, I read this once, I actually calculated out, it was, like, 0.000007% of the web or something.” - Patrick Stox
- Part 1 Trends in Technical SEO
- Part 2Career Progression for SEOs
- Part 3What’s it like working in Enterprise SEO?
Up Next:
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Part 1Trends in Technical SEO
Patrick Stox, Product Advisor at Ahrefs, discusses the latest trends in technical SEO and how they can significantly impact website optimization. He delves into the importance of understanding the evolving algorithms and the role of structured data in enhancing search visibility. Patrick also shares insights from his extensive experience at Ahrefs, illustrating how SEO professionals can leverage these trends to boost their site's performance.
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Part 2Career Progression for SEOs
Patrick Stox from Ahrefs, an all-in-one SEO toolset company, discusses the nuances of career progression for SEO professionals. He emphasizes the importance of having a supportive manager who can significantly influence your career trajectory by providing guidance and opportunities for growth. Patrick also highlights how setting clear career goals and communicating them effectively can lead to more tailored development within the company. Today, he shares insights on navigating the challenges and opportunities in advancing your SEO career.
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Part 3What’s it like working in Enterprise SEO?
Patrick Stox, Product Advisor at Ahrefs, delves into the dynamics of working in enterprise SEO and the strategic importance of internal advocacy within large organizations. He highlights how securing buy-in from different business units can significantly amplify SEO initiatives and drive substantial growth. Patrick also shares personal anecdotes from his experiences, illustrating the potential career trajectory and impact for SEO professionals in the enterprise sector. Learn more about navigating the complexities of enterprise SEO from Patrick's insights and experiences.
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