Career Progression for SEOs
- Part 1Trends in Technical SEO
- Part 2 Career Progression for SEOs
- Part 3What’s it like working in Enterprise SEO?
Show Notes
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01:30Challenges of personal SEO projects versus company projects.This topic explores the complexities and increased difficulty when managing SEO for a company compared to personal projects.
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05:45The role of a supportive manager in career advancement.Discussion centers on how a good manager should assist and motivate their team members towards achieving their career goals.
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10:20Preparing for and transitioning into enterprise SEO roles.Insights are provided on the specific challenges and expectations when moving into SEO at a larger, enterprise level.
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15:00Importance of clear communication and goal setting in SEO teams.Emphasizes how setting clear goals and maintaining open communication within teams can lead to more effective SEO strategies and outcomes.
Quotes
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"If you've got a great internal in-house team, and they're willing to train you up, you know, you join them right out of college or something, that could be a great environment because you might actually learn a lot more there." - Patrick Stox
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"I always kind of wonder if people that have stayed in the same role for like 10 years, are they just seeing the same things over and over and over again." - Patrick Stox
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"A lot of the best SEOs I know are not public facing whatsoever or don't want to be. You can go far just off knowing people." - Patrick Stox
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"If you want something, like really, you have to go for it. Like, it's not necessarily just going to be handed to you.” - Patrick Stox
- Part 1Trends in Technical SEO
- Part 2 Career Progression for SEOs
- Part 3What’s it like working in Enterprise SEO?
Up Next:
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Part 1Trends in Technical SEO
Patrick Stox, Product Advisor at Ahrefs, discusses the latest trends in technical SEO and how they can significantly impact website optimization. He delves into the importance of understanding the evolving algorithms and the role of structured data in enhancing search visibility. Patrick also shares insights from his extensive experience at Ahrefs, illustrating how SEO professionals can leverage these trends to boost their site's performance.
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Part 2Career Progression for SEOs
Patrick Stox from Ahrefs, an all-in-one SEO toolset company, discusses the nuances of career progression for SEO professionals. He emphasizes the importance of having a supportive manager who can significantly influence your career trajectory by providing guidance and opportunities for growth. Patrick also highlights how setting clear career goals and communicating them effectively can lead to more tailored development within the company. Today, he shares insights on navigating the challenges and opportunities in advancing your SEO career.
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Part 3What’s it like working in Enterprise SEO?
Patrick Stox, Product Advisor at Ahrefs, delves into the dynamics of working in enterprise SEO and the strategic importance of internal advocacy within large organizations. He highlights how securing buy-in from different business units can significantly amplify SEO initiatives and drive substantial growth. Patrick also shares personal anecdotes from his experiences, illustrating the potential career trajectory and impact for SEO professionals in the enterprise sector. Learn more about navigating the complexities of enterprise SEO from Patrick's insights and experiences.
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