What’s it like working in Enterprise SEO?
- Part 1Trends in Technical SEO
- Part 2Career Progression for SEOs
- Part 3 What’s it like working in Enterprise SEO?
Show Notes
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01:30Unique challenges and opportunities in enterprise SEO.The discussion highlights the distinct complexities and advantages of handling SEO for large-scale businesses compared to smaller companies.
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04:50Key differences in keyword research for large scale websites.Exploring how keyword strategies differ significantly in enterprise environments, focusing on the scale and scope of operations.
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08:10Importance of cross departmental collaboration in enterprise SEO.Emphasizing how crucial it is to foster communication and cooperation across various departments to enhance SEO efforts.
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12:35Prioritizing technical SEO issues in complex website structures.Addressing the strategies for managing SEO in large-scale site audits and the prioritization of technical issues that arise.
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16:20Leveraging data and analytics to drive SEO strategy and decision making.Discussing the role of data in shaping SEO strategies and how insights are used to drive decisions in enterprise settings.
Quotes
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"Find someone that knows their way around so you can just ask them rather than spending a week trying to figure out who you need to talk to." - Patrick Stox
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"When or the program is new, there's so much like micro focus" - Patrick Stox
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"I've seen where a lot of external agencies, and this is the best way to be, are practically embedded, where people think you actually work at the company, you might even have a company email address, then like people really, you are there long enough that you can have that kind of bigger impact." - Patrick Stox
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"Apply, talk with people at the company, try to apply somewhere where you have a friend" - Patrick Stox
- Part 1Trends in Technical SEO
- Part 2Career Progression for SEOs
- Part 3 What’s it like working in Enterprise SEO?
Up Next:
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Part 1Trends in Technical SEO
Patrick Stox, Product Advisor at Ahrefs, discusses the latest trends in technical SEO and how they can significantly impact website optimization. He delves into the importance of understanding the evolving algorithms and the role of structured data in enhancing search visibility. Patrick also shares insights from his extensive experience at Ahrefs, illustrating how SEO professionals can leverage these trends to boost their site's performance.
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Part 2Career Progression for SEOs
Patrick Stox from Ahrefs, an all-in-one SEO toolset company, discusses the nuances of career progression for SEO professionals. He emphasizes the importance of having a supportive manager who can significantly influence your career trajectory by providing guidance and opportunities for growth. Patrick also highlights how setting clear career goals and communicating them effectively can lead to more tailored development within the company. Today, he shares insights on navigating the challenges and opportunities in advancing your SEO career.
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Part 3What’s it like working in Enterprise SEO?
Patrick Stox, Product Advisor at Ahrefs, delves into the dynamics of working in enterprise SEO and the strategic importance of internal advocacy within large organizations. He highlights how securing buy-in from different business units can significantly amplify SEO initiatives and drive substantial growth. Patrick also shares personal anecdotes from his experiences, illustrating the potential career trajectory and impact for SEO professionals in the enterprise sector. Learn more about navigating the complexities of enterprise SEO from Patrick's insights and experiences.
