Recession SEO: Managing layoffs & budget cuts — Jason Reid // Quest Diagnostics

Show Notes

• 03:51
  Navigating SEO during budget reductions

  When budgets shrink, there's typically a greater interest in SEO as it offers cost-effective ways to drive traffic. This results in an increase in request volume, making it crucial to manage expectations and streamline processes to handle the surge in demand for SEO services.
• 05:23
  Managing expectations amid resource constraints

  Having a well-documented and established process is critical. This includes clear prioritization guidelines, recognizing limitations, and using case studies to demonstrate the long-term benefits of SEO initiatives, even if they don't yield immediate results.
• 10:15
  Demonstrating SEOs value and gaining support from leadership

  Google Analytics can be used to highlight how much of the websites traffic comes from organic search and the potential of tailored SEO strategies. Leveraging before and after case studies to demonstrate the impact of SEO efforts on specific pages can also secure leaderships support.
• 14:27
  Creating effective SEO case studies for stakeholder education

  Effective SEO case studies are concise, jargon-free, feature easily understandable timelines, and should be used strategically when needed. Start with clear graphs illustrating progress, list 2-5 tactics used, and explain why these tactics were chosen in relation to SEO.
• 17:39
  Managing failed SEO tactics during organizational turmoil

  Managing unsuccessful SEO tactics during organizational turmoil involves acknowledging that not every effort will succeed. Keep detailed records of your work to highlight other wins, reevaluate goals for feasibility, and consider alternative approaches to improve your chances of success.