Non-digital applications of Search data — Tory Gray // Gray Dot Company
- Part 1Upleveling with keyword matrices — Tory Gray // Gray Dot Company
- Part 2The SEO customer funnel — Tory Gray // Gray Dot Company
- Part 3 Non-digital applications of Search data — Tory Gray // Gray Dot Company
Show Notes
-
02:12Applications of search data beyond SEO and marketingSearch data is broad and has many applications beyond just SEO and marketing. Data from various sources, including keyword volume data and publicly available data from platforms like YouTube and Tiktok, can be useful for making strategic decisions in a business.
-
04:46The benefits and limitations of using Google search data for insightsSearch data can provide quick and accurate insights on sensitive topics than market research surveys. However, limitations include relying on historical data and that people won't search for things they don't know exist, making it less effective for new product awareness building.
-
08:09Use cases for scraping publicly accessible data from social channelsUse cases include understanding demand for products or services, conducting competitive intelligence, informing hiring decisions, and for sales enablement and customer service teams. It can also help businesses identify areas of customer frustration and inform product roadmaps.
-
12:12The benefits of using YouTube data for meaningful decision makingYouTube data provides valuable insights on video views, likes, and watch time. This can help businesses make informed decisions about their target audience's needs and preferences, ultimately provide better value and meeting their needs.
Quotes
-
"These $150,000 at minimum reports that people are running to get five insights, we can often get that insight very quickly and more accurately with search data." -Tory Gray, CEO, Gray Dot Company
-
"YouTube data can help you make meaningful decisions so that you're talking to the consumer about the right thing at the right time, providing value, and serving their needs." -Tory Gray, CEO, Gray Dot Company
-
"For more sensitive subject matter, you're more likely to Google it where you can hide than you are to fill out a survey for a market research company accurately. " -Tory Gray, CEO, Gray Dot Company
-
"Understanding that people are very truthful in search is an important consideration. It's also important to understand that people won't search for a topic if they don't know it exists." -Tory Gray, CEO, Gray Dot Company
-
"Search data is so broad, beautiful, and so wonderful. And it has such obvious applications that it can be easy to forget that they're broader than SEO and marketing as a whole." -Tory Gray, CEO, Gray Dot Company
- Part 1Upleveling with keyword matrices — Tory Gray // Gray Dot Company
- Part 2The SEO customer funnel — Tory Gray // Gray Dot Company
- Part 3 Non-digital applications of Search data — Tory Gray // Gray Dot Company
Up Next:
-
Part 1Upleveling with keyword matrices — Tory Gray // Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Keyword matrices have been used in the SEO world for a long time to organize content. However, Gray Dot Company has been exploring using a template on Airtable to take it to the next level. Today, Tory discusses up-leveling with keyword matrices.
Play Podcast -
Part 2The SEO customer funnel — Tory Gray // Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Waiting too long to measure progress can hinder the success of an SEO program. Rather, by continuously monitoring SEO to identify problems quickly and course correct, SEOs can ensure initiatives are working and communicate the right things to stakeholders and clients at the right time. Today, Tory discusses the SEO customer funnel.
Play Podcast -
Part 3Non-digital applications of Search data — Tory Gray // Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. While it’s easy to overlook, search data has numerous applications beyond just optimizing for SEO and marketing. By analyzing search queries related to specific products or industries, businesses can identify emerging trends, uncover gaps in the market, and gain a competitive edge. Today, Tory discusses non-SEO applications of search data.
