UX + SEO’s impact on optimization strategy — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux
Vivint Smart Home
- Part 1 UX + SEO’s impact on optimization strategy — Shae Bourdeaux // Vivint Smart Home
- Part 2Determining what metrics to track — Shae Bourdeaux // Vivint Smart Home
- Part 3Data’s role in your content strategy — Shae Bourdeaux // Vivint Smart Home
Show Notes
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04:14The impact of UX and SEO on optimization strategyAligning SEO and UX is vital, given Google's addition of "experience" to its E-E-A-T guidelines. SEOs and UX teams must collaborate to create web pages that rank well while providing the best possible user experience through diverse, easily digestible content that meets users' expectations.
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09:48Components Google prioritizes for rankings and user experienceGoogle prioritizes content inventory sites with components like comparison charts, pros and cons breakdowns, how-to guides, structured data markup, and FAQs. Although they are phasing out FAQs in search results, these elements remain valuable for user experience.
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13:36Balancing conversion goals with SEO effortsIts crucial to secure buy-in and support from UX and CRO teams with data-backed SEO recommendations that can improve user experience and drive traffic growth. Ongoing education and communication between teams is essential to maintaining this balance
Quotes
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"As SEOs, we love being able to write 600 to 1000 words to fit every keyword in there. But that day and age is over with, and must have the user experience tied in and tightened." - Shae Bourdeaux
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"Despite Googles phasing out of FAQs from search results, they remain valuable for user experience, as they answer critical user questions." - Shae Bourdeaux
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"Constant education is key for in-house SEOs to get buy-in and support, fostering mutual learning with other teams." - Shae Bourdeaux
- Part 1 UX + SEO’s impact on optimization strategy — Shae Bourdeaux // Vivint Smart Home
- Part 2Determining what metrics to track — Shae Bourdeaux // Vivint Smart Home
- Part 3Data’s role in your content strategy — Shae Bourdeaux // Vivint Smart Home
Up Next:
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Part 1UX + SEO’s impact on optimization strategy — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying solely on keyword-stuffed content to achieve high rankings are long gone. Now, it's crucial to strike a balance between content optimization and a user-friendly experience by diversifying the elements that enhance the overall user experience. Today, Shae discusses UX and SEO’s impact on optimization strategy.
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Part 2Determining what metrics to track — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to crawl the pages of your website, you won’t be able to drive the traffic and conversions you seek. So, while metrics like keyword rankings, traffic, and revenue are crucial, crawling, rendering, and indexing are crucial components to optimize first as they influence everything down the funnel. Today, Shae discusses determining which metrics to track
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Part 3Data’s role in your content strategy — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique content approach places data at the forefront, letting it lead the storytelling process. This method distinguishes it from traditional content strategies that often incorporate data as a secondary element. Today, Shae discusses data's role in your content strategy.
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