Way too late 2024 SEO Predictions — Jordan Koene // Previsible
- Part 1 Way too late 2024 SEO Predictions — Jordan Koene // Previsible
Show Notes
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01:49Google updates and increased transparency in search engines2024 will be one of the busiest years for officially announced Google updates. With Googles ongoing litigation and parental restrictions with Facebook, increased transparency is expected from both search engines and social media platforms.
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03:08The anticipated surge in official Google updatesThe baseline for officially announced Google updates is generally 10 updates annually. However, a record-breaking number of 20 official announcements are expected this year, in addition to multiple simultaneous update rollouts.
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05:14The rise of wearable AI and its potential impact on Googles market share2024 will be a challenging business year for Google due to wearable AI and its ability to perform activities that reduce the need to use Google. These devices are intended to provide a new experience that is connected to searches, potentially eroding Google's market share.
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09:21The legal outlook for Google in 2024The legal challenges for Google are unlikely to see major developments this year. With a U.S. election this year and awaiting the outcome of new regulations in Europe, significant developments are unlikely until a new administration is implemented and operational.
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10:46The role of audio in SEO educationAudio, especially through podcasts, is a powerful medium for sharing experiences and insights in the SEO space. It serves as an effective tool for both experts and individuals in the industry to share their knowledge with the community.
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11:55Growth for the SEO industry in 2024Anticipating accelerated growth in 2024, the SEO industry is expected to witness a surge in job opportunities, especially leadership roles like Directors. Companies are likely to invest significantly in SEO and content marketing roles to leverage the full potential of these channels.
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12:27AI SEO in 2024Individuals with SEO expertise will be invaluable in figuring out how to feed content into AI and other search engines. Given the verticalization of search engines and how AI digests new content, AI SEO is going to play a significant role this year.
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13:49The importance of generative AI proficiency in 2024Proficient users of AI will be able to effectively scale their operations. In the coming year, a distinct division will likely emerge between those well-versed in utilizing AI tools and individuals reliant on outsourcing for implementation.
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15:58Googles expansion of core web vital metrics in 2024Google will expand core web vital metrics in 2024, focusing on page experience elements and interaction to next paint (INP). Ultimately, Google will introduce more UX and page experience elements to the playbook SEOs and web developers look at in GSC and the evaluation of their websites.
Quotes
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"The baseline for officially announced Google updates that we've seen since 2021 is roughly around 10. In 2024, we're probably going to see closer to 20 official announcements." - Jordan Koene
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"Wearable AI is going to be one of the most disruptive search verticals we've ever seen. AI being a wearable will erode Google's market share, and as Google's market share in search erodes, the stock will go down." - Jordan Koene
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"I think it's going to be a year of accelerated growth for the SEO industry. We're going to see tons of leadership roles open up at the Director and above level." - Jordan Koene
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"One of the nerdiest things well see in 2024 is the introduction and expansion of more core web vital metrics. In particular, we'll start to see page experience elements that help us better understand elements around INP." - Jordan Koene
Up Next:
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Part 1Way too late 2024 SEO Predictions — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, delves into SEO predictions for 2024. Anticipating the forthcoming shifts that will shape our SEO strategies in 2024 is crucial. Despite being halfway through the first month of the year, staying informed about the impact of Google updates, AI, and core web vitals on SEO remains essential. Today, Jordan discusses way too late SEO predictions for 2024.
