Getting into Product Management as an SEO — Holly Miller Anderson // Under Armour
- Part 1What is SEO Product Manager — Holly Miller Anderson // Under Armour
- Part 2 Getting into Product Management as an SEO — Holly Miller Anderson // Under Armour
Show Notes
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02:19Transitioning from an inSEOs make ideal product managers because of their experience with developing good SEO strategies. Ultimately, its about bringing that knowledge into operating as a product manager.
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03:45Resources for SEOs who want to transition into product managementEli Schwartzs book, Product-Led SEO, provides an understanding of getting work done at enterprise-level organizations. Theseosprint.com is another great resource by Adam Gent.
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06:17Demonstrating credibility as a product manager without experienceIf you can, shadow product managers to get an understanding of their process for coordinating tasks and teams. This is one of the best ways to get some first-hand exposure to the role.
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07:46Landing a job as a first time product managerWhile SEO will get you through the door, you must be willing to learn new processes and work cross-functionally. Essential to the role is the ability to be a team leader.
Quotes
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"SEOs make good product managers because we're naturally already thinking about what the customer and the search engine needs." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"Product-Led SEO, by Eli Schwartz is a great resource for SEOs to get more into product management. And understand how to get work done at enterprise-level organizations." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"Within a sprint, it's important to be concise about the SEO work. It's not a list of 20 things in an audit. Its the work that compounds SEO improvements." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"If you can shadow a product manager, that's a great way to get as close as you can to that experience. And start to understand how they coordinate and get things done." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
- Part 1What is SEO Product Manager — Holly Miller Anderson // Under Armour
- Part 2 Getting into Product Management as an SEO — Holly Miller Anderson // Under Armour
Up Next:
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Part 1What is SEO Product Manager — Holly Miller Anderson // Under Armour
Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. SEO managers don’t often have direct access to dev teams due to lack of resources. By contrast, the SEO product manager role is a hybrid of the SEO and product manager roles, and partners with the right teams to drive SEO implementation. Today, Holly discusses the role of the SEO product manager.
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Part 2Getting into Product Management as an SEO — Holly Miller Anderson // Under Armour
Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. A career in SEO management is a great foundation for transitioning into the SEO product manager role. To start the process, you can shadow product managers in your company to get a first-hand account of their experiences and the skills they possess. Today, Holly shares the resources and steps for in-house SEOs to get into SEO product management.
