How to build domain authority from the ground up — Jordan Koene // Searchmetrics

Quotes

• “First of all, get used to the disappointment train here. Thereare things to fix here but its all part of growing a brand online and I dont think that any of this is unhealthy or different in what other websites had to go through.” -Jordan

• “Ultimately, theres a real sense of how you focus on this topic. So, is it really about building links or is it about how I am gaining awareness? If you think of it from the latter perspective, the ideas can start to flow around what will ultimately generate a footprint for your website.” -Jordan

• “Its really about, are the people who are reading the content that is on your social profiles, engaging with it and distributing it more.” -Jordan

• “Lets take it from this perspective. If one of those fans is leveraging the content that youre publishing versus the seven fans in the other scenario, and all that seven are promoting that content, I would rather have the seven fans who are promoting the content than the one fan in my 10,000.” -Jordan

• “So what matters is how much your content is being circulated or how much your brand is being discussed. Google is able to take that signal as an authority.” -Ben

• “The reality here is you want to cultivate a natural, organic way of producing this awareness and these backlinks. Often times, the best place to start to mine for that isfrom your own backyard.” -Jordan

• “Its really about how you package things. How are you packaging a story, or a follow-up or an asset you want to be shared and distributed on other sites. Its not about hiring somebody to get you some links especially at this size and this early in websites development. Your best resource is the resource that you are already tapping into every day.” -Jordan

• “What you are asking that guest on the podcast to do is to enable that content that they have co-produced with you on their own digital and media assets. Getting that exposure to your website, as well as the episode itself and getting to download the episode which is clearly one of the goals.” -Jordan

• “There are different ways to expedite the process and one of them is creating various assets thatyou can use to distribute and generate even more awareness. For instance, you are in the MarTech space, maybe what you should be thinking about, How can I get digital assets that other people are going to want to share or publish in their own platform?This is an asset that can be scaled out with hundreds or thousands of publishers who can point back to your site.” -Jordan

• “I think that you should be looking more at that authority concept. If you can get MarTech experts that can really expand your audience if you get like a Simon Sinek on the podcast, this suddenly becomes a very valuable resource to be associated with.” -Jordan

• “I think that you should be looking at who your guest is, the authority that they carry on both their personal and corporate websites and in ensuring that communication and partnership during or before that episode is recorded is very clear and that stipulation is really clear as part of that engagement.” -Jordan

• “You can placements and advertise your business and your brand on relevant, trafficked websites that you feel you can connect with that audience. You want to stay relevant and find websites that you naturally gravitate towards. The real goal is the halo effect of the advertising.” -Jordan