Why almost all SEO will become programmatic

Thenuka Karunaratne, from daydream, discusses the future of SEO and its inevitable shift towards programmatic methods. He explores how automation and AI are transforming traditional SEO practices, making them more efficient and scalable. Thenuka delves into the implications of this shift for businesses and marketers, emphasizing the need to adapt to these evolving technologies.
About the speaker

Thenuka Karunaratne

daydream

 - daydream

Thenuka is CEO & Co-Founder at daydream

Show Notes

  • 03:10
    Transformation of SEO through programmatic approaches.
    The discussion highlights how programmatic SEO is changing the traditional SEO landscape by automating and scaling operations.
  • 07:45
    Key differences between traditional and programmatic SEO.
    Exploring the efficiency and scalability of programmatic SEO compared to traditional methods, emphasizing automation and data analysis.
  • 12:30
    Challenges in transitioning to programmatic SEO.
    Addressing potential drawbacks and the readiness required within organizations to adopt a more automated SEO strategy.
  • 17:50
    Examples of successful programmatic SEO implementations.
    Sharing case studies and results from companies that have effectively integrated programmatic SEO to boost their organic growth.
  • 22:05
    Aligning content strategies within a programmatic framework.
    Discussing how businesses can keep their content and SEO strategies adaptable and aligned to benefit from programmatic methodologies.

Quotes

  • "AI has the potential to drastically improve leverage by 100 times for a lot of SEO and content people." - Thenuka Karunaratne

  • "Programmatic SEO is essentially taking structured data and turning it into content." - Thenuka Karunaratne

  • "Companies that should succeed long term in SEO are those that have a defensible and durable data advantage." - Thenuka Karunaratne

  • "Programmatic SEO is getting better and better at answering more complex questions, because it's smarter, because you can use AI models. And in addition to that, their ability to tap sources of context is improving drastically." - Thenuka Karunaratne

About the speaker

Thenuka Karunaratne

daydream

 - daydream

Thenuka is CEO & Co-Founder at daydream

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