Three types of content to enable programmatic SEO
- Part 1Why almost all SEO will become programmatic
- Part 2 Three types of content to enable programmatic SEO
Show Notes
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03:10How programmatic SEO transforms traditional SEO approaches.The discussion focuses on the shift from manual to automated processes in SEO, enhancing efficiency and scalability.
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07:45Key types of content that drive programmatic SEO success.Exploring how structured data, dynamic content, and user-generated content play pivotal roles in programmatic SEO strategies.
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12:30Challenges and considerations in adopting programmatic SEO.Addressing potential obstacles such as technology integration and the need for continuous data analysis to optimize strategies.
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17:05Case studies demonstrating successful programmatic SEO implementations.Examples of companies that have effectively integrated programmatic SEO to boost their organic search performance are shared.
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21:50Aligning content and SEO strategies within a programmatic framework.Discussion on ensuring that SEO and content strategies are adaptable and aligned to drive sustained organic growth.
Quotes
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“In the pre AI era, it was much easier to have an approach where you could just generate tons of pages and push them all live without too much concern, because you're basically just templating and populating data in different places.” - Thenuka Karunaratne
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“If you're just generating content purely generated by pre-trained LLMs, then what you're going to end up having is a hundred, a thousand copies of your article that are very, very, very similar.” - Thenuka Karunaratne
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“Focus on quality, scale it out at a pretty reasonable scale from the beginning, and then move on to the next strategy or template before you move on to the next strategy or template.” - Thenuka Karunaratne
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“Is there a long tail search volume in your space? If there's not, there's no point in doing programmatic SEO.” - Thenuka Karunaratne
- Part 1Why almost all SEO will become programmatic
- Part 2 Three types of content to enable programmatic SEO
Up Next:
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Part 1Why almost all SEO will become programmatic
Thenuka Karunaratne, from daydream, discusses the future of SEO and its inevitable shift towards programmatic methods. He explores how automation and AI are transforming traditional SEO practices, making them more efficient and scalable. Thenuka delves into the implications of this shift for businesses and marketers, emphasizing the need to adapt to these evolving technologies.
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Part 2Three types of content to enable programmatic SEO
CEO and Cofounder at Daydream, Thenuka Karunaratne, discusses three types of content to enable programmatic SEO. In this episode, Thenuka shares his perspectives on: how programmatic SEO transforms traditional SEO approaches, key types of content that drive programmatic SEO success, challenges and considerations in adopting programmatic SEO, case studies demonstrating successful programmatic SEO implementations, and aligning content and SEO strategies within a programmatic framework.
