How SEO and Engineering can co-exist — Michelle Robbins // Aimclear

About the speaker

Michelle Robbins

Aimclear

 - Aimclear

Michelle is a Marketing Technologist, Analyst, and Engineer. She's passionate about people, data & technology and how deep understanding and integration of all three lead to the best product and services outcomes.

Show Notes

  • ? 02:29
    How SEOs can build solid relationships with the technical teams of their organizations
    ? 06:59 -Educating the engineers with SEO best practices

Quotes

  • “The best thing that they can do is actually just practice good and effective communication. Understand that your IT team and your Web Development team is not just sitting on stand-by to solve SEO problems. Theyre tasked with solving a lot of problems within the organization, keeping the website up from a technical perspective not just keeping it performing well from an SEO perspective. They have a lot of competing priorities too.” -Michelle

  • “Getting frustrated with a web developer for not understanding SEO fundamentals would be similar to a developer being frustrated with an SEO for not understanding how to fix the DNS problem.” -Michelle

  • “Work with them on the problem instead of just handing them a problem and say, Here are the benefits to solving this problem, so what do we need to do? because oftentimes these problems dont exist because web developers arent willing and incapable. It is because they have been given competing priorities.” -Michelle

  • “I think there are several components here that are important. First and foremost, being integrated. Carving out time to sit down and understand what is happening with the technology team within and without SEOs sphere of influence and have an idea of what their priorities are.” -Ben

  • “The second thing is also education. SEO is not something that everyone understands. Giving them a toolkit to understand what the best practices are is very important.” -Ben

  • “It is on the approach. Because sometimes the way that marketers communicate is very different from the way programmers communicate. Programmers tend to need big chunks of focused, uninterrupted time and marketers live in a world of interruption and sometimes doing five different things at once. Programmers dont work that way.” -Michelle

  • “If you just suddenly show up and interrupt the flow of somebody in programming, it is a lot more disruptive than you might think so just having an empathy around the work process is really important.” -Michelle

  • “The bad news is that engineers, in my experience, hate meetings. The good news is, the only thing they hate more than meetings is disruption. So you running by their desks with a fire drill is actually worse than scheduling a meeting and having it on a recurring basis.” Ben

  • “The meetings do not have to be long. They just have to be structured and prepared. Having it on the regular makes it easy to put that as part of an expectation.” -Michelle

About the speaker

Michelle Robbins

Aimclear

 - Aimclear

Michelle is a Marketing Technologist, Analyst, and Engineer. She's passionate about people, data & technology and how deep understanding and integration of all three lead to the best product and services outcomes.

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