Why conversation-led marketing should be prioritized

Gabrio Linari and Cien Solon discuss the importance of conversation-led marketing, emphasizing the shift from traditional SEO to AI-driven strategies. They highlight the benefits of integrating AI tools like ChatGPT and Claude for personalized user experiences. Gabrio shares his "aha moment" when he realized the potential of AI in enhancing product discovery and user engagement. They introduce "Rocky Four," a new product combining traditional SEO with AI marketing. Cien explains how AI can provide more contextual and user-specific recommendations, contrasting it with the keyword-focused approach of Google. They stress the need for businesses to adapt, collect data, and leverage AI to stay relevant and competitive.
About the speaker

Gabrio Linari & Cien Solon

ROCK SEO (Gabrio) Cien Solon / Launch Lemonade / Scale That Thing (Cien)

- ROCK SEO (Gabrio) Cien Solon / Launch Lemonade / Scale That Thing (Cien)

Gabrio & Cien are CEOs and Founders at ROCK SEO and Launch Lemonade / Scale That Thing

ROCKY IV AI-Integrated Conversational Search Strategy
  • Part 1 Why conversation-led marketing should be prioritized
  • Part 1 Why conversation-led marketing should be prioritized
About the speaker

Gabrio Linari & Cien Solon

ROCK SEO (Gabrio) Cien Solon / Launch Lemonade / Scale That Thing (Cien)

- ROCK SEO (Gabrio) Cien Solon / Launch Lemonade / Scale That Thing (Cien)

Gabrio & Cien are CEOs and Founders at ROCK SEO and Launch Lemonade / Scale That Thing

ROCKY IV AI-Integrated Conversational Search Strategy

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  • Current Podcast

    Part 1Why conversation-led marketing should be prioritized

    Gabrio Linari and Cien Solon discuss the importance of conversation-led marketing, emphasizing the shift from traditional SEO to AI-driven strategies. They highlight the benefits of integrating AI tools like ChatGPT and Claude for personalized user experiences. Gabrio shares his "aha moment" when he realized the potential of AI in enhancing product discovery and user engagement. They introduce "Rocky Four," a new product combining traditional SEO with AI marketing. Cien explains how AI can provide more contextual and user-specific recommendations, contrasting it with the keyword-focused approach of Google. They stress the need for businesses to adapt, collect data, and leverage AI to stay relevant and competitive.