The future of SEO AI — Jordan Koene // Previsible

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. When many think of artificial intelligence, they tend to think of humans being overtaken by machines. While AI hasn’t taken over, it has changed the way we work for the better; however, the lack of regulation of big technology companies still leaves many worried. Today, Jordan talks about the future of SEO artificial intelligence.
About the speaker

Jordan Koene

Previsible

is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 02:05
    Googles use of AI in the fight against spam
    Spambrain is Googles AI that attacks spam. It is 200 times faster at identifying and removing spam from Google's index.
  • 03:14
    The future of AI in SEO
    NLP will continue to help Google understand what people are trying to say, and more images and videos will be augmented by AI and fully AI-generated. To manage these assets at scale, companies will need AI to facilitate the process.
  • 04:50
    Whether AI will replace human beings
    AI is unable to replace human beings but its going to enable humans to work better. AI is going to help us identify and surface the right kind of content for users and help us to generate the desired traffic from SEO.
  • 06:43
    Misconceptions about AI
    Ultimately, the functionality of AI is only as good as the inputs entered by a human being. So, in order to get great outputs from AI, you must start with great inputs.
  • 09:13
    Expectations of AI and how companies should be focusing on AI
    Big technology companies like Google and Facebook have been self-regulated in terms of their use of this technology. However, until they are regulated, the best way to manage AI currently is to be wise about what we put in.

Quotes

  • "One of the core technologies that Google is using to solve spam is AI called SpamBrain. It's 200 times faster at identifying and removing spam from Google's index." -Jordan Koene, CEO, PreVisible

  • "AI has taken over and it is a fundamental component of what we deal with today as SEOs and a big part of where the future of SEO is going." -Jordan Koene, CEO, PreVisible

  • "Were not too far from a world where a lot of the images and videos well be consuming are going to be augmented by AI or fully AI-generated." -Jordan Koene, CEO, PreVisible

  • "It's often misunderstood that AI is going to take over the world. It's not going to replace humans, but it is going to be a fabric of how we do work." -Jordan Koene, CEO, PreVisible

  • "AI will enable us to unlock our ability to work better and identify opportunities for our users, businesses, and the traffic that we want to generate from SEO." -Jordan Koene, CEO, PreVisible

  • "AI invariably isn't bad. It's actually bad when humans put bad things into it. The functionality of AI is only as good as the inputs that you put into it." -Jordan Koene, CEO, PreVisible

  • "We have to figure out how best to manage technologies like AI and the eventual products that they create. The best way to manage that right now for AI is to be very wise about what we put into it." -Jordan Koene, CEO, PreVisible

About the speaker

Jordan Koene

Previsible

is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

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