Why I’m so passionate about SEO

Marketing Specialist at Sandals Resorts International, Wesley van der Hoop, discusses why he is so passionate about SEO. In this episode, Wesley shares his perspectives on: How SEO enhances a company's online visibility and organic growth, common misconceptions about SEO in digital marketing strategies, evolution of SEO strategies and their importance for businesses today, key performance indicators for measuring SEO success, and advice for businesses aiming to improve their SEO performance.
About the speaker

Wesley van der Hoop

Sandals Resorts International

- Sandals Resorts International

Wesley is Marketing Specialist at Sandals Resorts International

Show Notes

  • 03:10
    How SEO enhances a company's online visibility and organic growth.
    The discussion focuses on the strategic impact of SEO in increasing a company's visibility and driving organic traffic effectively.
  • 07:45
    Common misconceptions about SEO in digital marketing strategies.
    This topic addresses the misunderstandings that often hinder the effectiveness of SEO within broader digital marketing frameworks.
  • 12:30
    Evolution of SEO strategies and their importance for businesses today.
    Insights are shared on how SEO practices have changed over the years and why they remain essential for business success in the digital age.
  • 17:50
    Key performance indicators for measuring SEO success.
    The conversation highlights specific metrics that SEO operators should focus on to assess and enhance their SEO efforts.
  • 22:05
    Advice for businesses aiming to improve their SEO performance.
    Practical tips are provided for companies looking to refine their SEO strategies and maintain a competitive edge in the digital landscape.

Quotes

  • “When I did my first initial keyword research, I found a pool of keywords that had, combined, like 15 million searches a month coming from the US only for the destination Sandals resorts are in. So the opportunity was massive.” - Wesley van der Hoop

  • “AI definitely is going to change things, but it's going to change the world, not only SEO. I mean, nobody is safe, including podcast interviewers.” - Wesley van der Hoop

  • “What I love most about SEO is that when it comes to digital marketing, it's probably as close as it gets to science as it gets [...]. And us as SEO specialists, we're kind of like the scientists running all of these crazy experiments just to see and find out what works for which website.” - Wesley van der Hoop

  • “SEO is just also like really, really, really difficult to sell even within a company, even after you've booked success.” - Wesley van der Hoop

  • “AI search is going to be the new search, I have absolutely no doubt about it.” - Wesley van der Hoop

  • “You actually can get to expert level of SEO without ever paying for a course. So there's so much out there.” - Wesley van der Hoop

About the speaker

Wesley van der Hoop

Sandals Resorts International

- Sandals Resorts International

Wesley is Marketing Specialist at Sandals Resorts International

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