Why LLMs are imperative in SEO
Marie Haynes
Marie Haynes Consulting Inc.
- Part 1 Why LLMs are imperative in SEO
Show Notes
-
05:30Impact of Google's helpful content update on SEO strategies.The update emphasizes the importance of creating content that is genuinely useful to users rather than just optimized for search engines.
-
08:45The role of machine learning in modern SEO practices.Discussion on how machine learning systems like Google's update have changed the approach to SEO, focusing on the quality and relevance of content.
-
12:10Transition from team based to solo SEO consulting.Insights into the shift in business model due to various changes in the SEO landscape and personal business decisions.
-
15:25Introduction and implications of ChatGPT in SEO.Exploring how the advent of ChatGPT has influenced SEO tactics and the necessity of adapting to AI-driven tools in the industry.
Quotes
-
"AI systems have been underpinning how Google ranks results for many years now." - Marie Haynes
-
"AI is helping Google do a number of things that, as SEOs, we're used to optimizing for handwritten algorithms that can be reverse engineered." - Marie Haynes
-
"It's interesting to note that a number of sites that were impacted by the November core update, when we look at them, they have the type of link that used to work really well years ago. And a lot of these sites had really SEO build links, like there's no reason for that link to exist, other than to try to manipulate rankings" - Marie Haynes
-
"A lot of what we do in the name of SEO today is, is dying, is, is not really helpful anymore." - Marie Haynes
-
“Google's mission has always been to organize the world's information.”
-
“Both Sundar Pichai, the CEO of Google, and Sam Altman, the CEO of OpenAI, said just recently in talks that 2025 is the year of the agent.”
Up Next:
-
Part 1Why LLMs are imperative in SEO
Owner and SEO Expert at Marie Haynes Consulting Inc., Marie Haynes, discusses why LLMs (Large Language Models) are imperative in SEO. She explains how these models significantly enhance understanding and responding to user queries, which can improve a website's SEO performance. Marie emphasizes the importance of integrating LLMs into SEO strategies to stay ahead in a rapidly evolving digital landscape.
