Why SEO Is like Real Estate
- Part 1 Why SEO Is like Real Estate
- Part 2Determining your website’s value
- Part 3Ways to monetize SEO skill
Show Notes
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05:30Comparing SEO to real estate investment strategies.The discussion highlights how digital assets, much like real estate, can be bought, improved, and sold for profit, emphasizing the value of strategic investment in online properties.
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08:45The potential of SEO skills in enhancing digital asset value.It is explained that possessing SEO skills can significantly boost the value of digital assets, similar to renovating a property in a prime location to increase its market value.
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12:10The concept of 'buying the worst house in the best street' applied to websites.This part of the conversation focuses on the strategy of acquiring underperforming websites in lucrative niches and using SEO to enhance their value, drawing a parallel to real estate flipping.
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15:20Long term benefits of investing in and holding digital properties.The discussion covers how, like long-term real estate investments, holding onto improved websites can provide ongoing income and potentially larger future gains.
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18:50Challenges and misconceptions about flipping digital assets.Insights are shared on the common challenges and misconceptions newcomers face when starting to invest in and flip digital properties, comparing it to real estate investment hurdles.
Quotes
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"My wife and I have made our money through buying and selling businesses, and in 2008, we started to buy and sell online businesses.” - Matt Raad
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"If you've got SEO skills, why the heck wouldn't you buy your own rundown website and fix it up over a period of time as a bit of a side hustle with your SEO skills? And in a nutshell, that's why it's like real estate." - Matt Raad
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"If you're good at SEO, you might want to look at something like a SaaS business, which could really benefit from SEO." - Matt Raad
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"we had a client that bought in the U.S., so Dave and Connor, father and son team, [...] They paid a million dollars for it. It was netting $300,000 a year. And within six months, they'd got that revenue up to 600,000. And the main thing they did was change the ad network. [...] And that then valued that asset at around 2.4 million. So that's in under a year. " - Matt Raad
- Part 1 Why SEO Is like Real Estate
- Part 2Determining your website’s value
- Part 3Ways to monetize SEO skill
Up Next:
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Part 1Why SEO Is like Real Estate
Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renovating, and selling businesses can be paralleled with SEO strategies to turn a profit. Just as in real estate, understanding the value and potential of a website is crucial for success in the digital market. Today, Matt shares insights on how to assess and enhance the value of your online presence.
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Part 2Determining your website’s value
Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recognizing the value of your skills and exploring diverse avenues to leverage them in the digital marketplace. Matt provides insights into how collaboration and continuous learning can open up new opportunities for SEO professionals.
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Part 3Ways to monetize SEO skill
Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and selling digital assets, such as websites, and starting digital agencies, which can offer recurring revenue and attract high multiples for sale. Raad highlights that digital agencies with recurring revenues can fetch multiples of 3-5 times EBITDA, with some selling for $8 million on average. He also mentions the potential of teaching SEO skills through courses and the importance of traffic for success. Shapiro stresses the versatility of SEO skills, suggesting options like building and selling sites or starting an agency to avoid feeling trapped in traditional in-house roles.
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