Determining your website’s value
- Part 1Why SEO Is like Real Estate
- Part 2 Determining your website’s value
- Part 3Ways to monetize SEO skill
Show Notes
-
03:10Exploring various methods to monetize SEO skills effectively.This segment delves into different strategies for leveraging SEO expertise to generate income, emphasizing practical approaches and examples.
-
05:45Importance of continuous learning and adaptation in SEO.The discussion highlights how staying updated with the latest SEO trends and algorithms is crucial for maximizing monetization opportunities.
-
08:30Utilizing digital assets for sustainable income streams.The conversation focuses on how SEO professionals can use their skills to create and manage digital assets that provide ongoing revenue.
-
11:20Networking and collaboration opportunities in the SEO community.Insights are shared on how building relationships within the SEO community can lead to new business opportunities and collaborative projects.
-
14:05Case studies of successful SEO monetization.Real-world examples are provided to illustrate how individuals have successfully monetized their SEO skills, offering inspiration and actionable tips.
Quotes
-
"These days, a YouTube channel or social media channels can be hugely valuable as well, but in particular, the massive new value adder, which we've always talked about for the last nothing's really changed in, what, 15 years that we've been teaching this stuff. The big one now is an email list." - Matt Raad
-
"With online businesses, everything's tracked and it's a lot more accurate, in my opinion, than traditional bricks and mortar." - Matt Raad
-
"If you're new to it and you don't quite get it, start out really small. We always say just buy a small little website under $5,000 or under $10,000." - Matt Raad
-
"Often there are old sites sitting around with reasonably engaged email lists. They're just not being utilized and they could be worth a fortune once you start monetizing them." - Matt Raad
- Part 1Why SEO Is like Real Estate
- Part 2 Determining your website’s value
- Part 3Ways to monetize SEO skill
Up Next:
-
Part 1Why SEO Is like Real Estate
Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renovating, and selling businesses can be paralleled with SEO strategies to turn a profit. Just as in real estate, understanding the value and potential of a website is crucial for success in the digital market. Today, Matt shares insights on how to assess and enhance the value of your online presence.
Play Podcast -
Part 2Determining your website’s value
Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recognizing the value of your skills and exploring diverse avenues to leverage them in the digital marketplace. Matt provides insights into how collaboration and continuous learning can open up new opportunities for SEO professionals.
-
Part 3Ways to monetize SEO skill
Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and selling digital assets, such as websites, and starting digital agencies, which can offer recurring revenue and attract high multiples for sale. Raad highlights that digital agencies with recurring revenues can fetch multiples of 3-5 times EBITDA, with some selling for $8 million on average. He also mentions the potential of teaching SEO skills through courses and the importance of traffic for success. Shapiro stresses the versatility of SEO skills, suggesting options like building and selling sites or starting an agency to avoid feeling trapped in traditional in-house roles.
Play Podcast
