Ways to monetize SEO skill
- Part 1Why SEO Is like Real Estate
- Part 2Determining your website’s value
- Part 3 Ways to monetize SEO skill
Show Notes
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01:45The Potential of Digital AgenciesHighlights that multiples for digital agencies are rising, making them attractive for big exits.
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10:12Challenges and Opportunities in Digital AgenciesEmphasizes the importance of having a niche or vertical focus for digital agencies to increase their value.
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10:44Teaching and Training as a Monetization StrategyEncourages SEOs to leverage their skills by creating courses and funnels, even while working in other capacities.
Quotes
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“If you're listening to this podcast, secretly somewhere in the side, if you're a bit entrepreneurial, one day in your life, you probably want to do a seven or eight figure exit. Well, guess what? It may be easier than you think if you start a digital agency.” - Matt Raad
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“teaching people your particular skill set, even if it doesn't matter what that skill set is, it might not necessarily be as an SEO, but that can work really, really well.” - Matt Raad
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“SaaS businesses are so incredibly valuable because it's a lot more consistent recurring revenues.” - Matt Raad
- Part 1Why SEO Is like Real Estate
- Part 2Determining your website’s value
- Part 3 Ways to monetize SEO skill
Up Next:
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Part 1Why SEO Is like Real Estate
Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renovating, and selling businesses can be paralleled with SEO strategies to turn a profit. Just as in real estate, understanding the value and potential of a website is crucial for success in the digital market. Today, Matt shares insights on how to assess and enhance the value of your online presence.
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Part 2Determining your website’s value
Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recognizing the value of your skills and exploring diverse avenues to leverage them in the digital marketplace. Matt provides insights into how collaboration and continuous learning can open up new opportunities for SEO professionals.
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Part 3Ways to monetize SEO skill
Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and selling digital assets, such as websites, and starting digital agencies, which can offer recurring revenue and attract high multiples for sale. Raad highlights that digital agencies with recurring revenues can fetch multiples of 3-5 times EBITDA, with some selling for $8 million on average. He also mentions the potential of teaching SEO skills through courses and the importance of traffic for success. Shapiro stresses the versatility of SEO skills, suggesting options like building and selling sites or starting an agency to avoid feeling trapped in traditional in-house roles.
