Content tips from the Ex-Editor-in-chief at Quickbooks — Tommy Walker // The Content Studio

Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking for ways to streamline and produce more. Though it takes a while to set up, having a good workflow in place will ultimately lead to better quality content. Tommy shares his tips as the former Global Editor-in-Chief at Quickbooks.
About the speaker

Tommy Walker

The Content Studio

- The Content Studio

Tommy Walker is the founder of “The Content Studio” a content marketing consultancy for high-growth B2B SaaS startups and enterprises who want to build industry-leading content marketing programs. Prior to founding The Content Studio, Tommy was the first marketing hire at Shopify Plus, and the Global Editor-in-Chief at QuickBooks. His long-term goal for “The Content Studio” is to release training for advanced content marketers hone their craft and progress in their careers.

Content Automation Course

Show Notes

  • 01:56
    Working with large companies
    At Quickbooks, the focus was on automating the synchronization of information. With large companies, its about auditing processes, eliminating unnecessary steps, while identifying opportunities for optimization and automation.
  • 05:16
    Workflow and content management variables
    First, figure out the variables surrounding how the content will be dispersed. Then you can modify it to fit the respective markets.
  • 07:54
    Maintaining quality assurance
    Effective content workflow leads to better content. The key is to eliminate steps that hinder people from focusing on the production of high quality content.
  • 10:12
    Quality assurance at Shopify Plus
    Content intake systems guided teams towards knowing what they were supposed to be doing and when they were supposed to be doing it.
  • 12:52
    Evaluating workflow performance
    Having a centralized hub where all the different inputs converge. Reports can be generated based on data from integrated analytics tools.
  • 16:07
    Workflow optimization and content quality
    Remove unnecessary steps for an optimized workflow. This allows people to focus on creating high quality content.

Quotes

  • "When it comes to a workflow, I want people to get in and out as fast as possible. Give them only what they need and move on." -Tommy Walker, Founder, The Content Studio

  • "A good content workflow is always in service of creating better content." -Tommy Walker, Founder, The Content Studio

  • "Some people want to stand in front of the train. Some people want to help build it. The thing across the board that everybody wants is to create good quality content." -Tommy Walker, Founder, The Content Studio

  • "When there are fewer points of friction, it gives everybody the opportunity to QA the content a lot faster." -Tommy Walker, Founder, The Content Studio

  • "Content quality is about allowing people to have very little friction points to get to focusing on creating a high quality piece of content that can then get out to the rest of the world." -Tommy Walker, Founder, The Content Studio

  • "When it comes to managing it all, there always has to be a constant line of communication with the people that you have on the ground." -Tommy Walker, Founder, The Content Studio

About the speaker

Tommy Walker

The Content Studio

- The Content Studio

Tommy Walker is the founder of “The Content Studio” a content marketing consultancy for high-growth B2B SaaS startups and enterprises who want to build industry-leading content marketing programs. Prior to founding The Content Studio, Tommy was the first marketing hire at Shopify Plus, and the Global Editor-in-Chief at QuickBooks. His long-term goal for “The Content Studio” is to release training for advanced content marketers hone their craft and progress in their careers.

Content Automation Course

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