Working with the Google Search Console API & Python — Steve Toth // SEO Notebook
- Part 1 Working with the Google Search Console API & Python — Steve Toth // SEO Notebook
- Part 2Verticalizing keywords across industries — Steve Toth // SEO Notebook
Show Notes
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02:01The advantages of accessing information from Google Search Console APIYou can access a lot of information within Google Search Console manually such as data that can be used to develop new supporting topics. By working with a Python developer, you can scale those actions across your website and get access to large amounts of data.
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03:29Working with Python developers to access data from the Search Console APIUsing platforms like Upwork and Fiverr, you can hire Python developers to code the scripts that you develop as an SEO. These developers will be able to improve the scripts you already have integrating various APIs and pull the data on your behalf.
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04:47Data that can be pulled from Google Search Console using the APIAnything that youre able to query or filter through Google Search Console can be pulled through the API. Steve worked with a website where they pulled every question from every page on the website and they ended up maxing out their limit at 50,000 questions.
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06:24Limitations of accessing data through Google Search Console APIA vast amount of data can be accessed through Google Search Console API. However, limitations really come down to the amount of time you have to go through the data and action it.
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09:01Recommendations for SEOs just getting into the Google Search Console API spaceYou have to know which APIs can be leveraged. Then, you can order a report from gscore.io that will show you all the unique topics every page is ranking for, the CPC data, and data to optimize every page on your site that gets organic search traffic.
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11:38Reports available on gscore.ioThe main report available will show you all the keywords your page is ranking for and which keywords are not contained within your content. Initially, Steve had developed a WordPress plugin, but he realized there were too many limitations on that tool.
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13:28The difference between working with software and working with PythonIf youre working with software, the reports for which keywords are ranking for a page will only provide an average position which isnt reliable. But, if youre using scripts, you can get a more accurate position tracking faster than you would with software.
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15:31Using Search Console data to improve rankingSearch Console data will guide you in terms of new topics, keywords, and synonyms that are ranking but arent contained within your content. By adding those keywords to your content, youll start to see average position jumps right away.
Quotes
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"You can do so much within Search Console manually. To scale it across your website, work with a Python developer who is able to learn the Search Console API and start pulling that data en masse." -Steve Toth, CEO, SEO Notebook
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"Any parameter that you're able to put on your queries filter within Google Search Console, you can pull through the API." -Steve Toth, CEO, SEO Notebook
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"I worked with a site that was getting millions of clicks per month and we pulled every question from every page on the website. We ended up maxing out our limit at 50,000 questions." -Steve Toth, CEO, SEO Notebook
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"There are so many new topics, synonyms, and keywords that are ranking mid page two, bottom of page one. By virtue of adding these keywords to your content, you will see average position jumps right away." -Steve Toth, CEO, SEO Notebook
- Part 1 Working with the Google Search Console API & Python — Steve Toth // SEO Notebook
- Part 2Verticalizing keywords across industries — Steve Toth // SEO Notebook
Up Next:
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Part 1Working with the Google Search Console API & Python — Steve Toth // SEO Notebook
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they’re using from it.
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Part 2Verticalizing keywords across industries — Steve Toth // SEO Notebook
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices.
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