Tanked to Ranked: SEO First-Aid Kit — Andrew Shotland // Local SEO Guide

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit.
About the speaker

Andrew Shotland

Local SEO Guide

is a little camera shy

Andrew is CEO of LocalSEOGuide.com a leading SEO consultancy with a specialty in Multi-Location & B2B SaaS SEO for 15 years. 

Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals.

Show Notes

  • 01:59
    Andrews SEO first aid kit
    SEO requires an obsessive curiosity to diagnose and solve the unexpected regularly. SEOs should also be adept at analyzing different reports from Google Search Console.
  • 06:14
    SEO resources to understand whats happening with your website
    Practice using Google to diagnose problems. Brand ranking issues are often the result of backlink penalties, and Ahrefs backlink database is useful in that regard.
  • 09:21
    Showing Google that content or a domain has been repurposed
    Disavow links to your website by submitting a link disavow file through Google Search Console. Getting new links from relevant, low spam websites also helps with the process.
  • 10:15
    Dissecting search results to avoid ranking losses
    Most recent ranking losses boil down to your competitors content being considered more relevant. Ultimately, it is about your ability to dissect search results and see what Google values.

Quotes

  • "50% of SEO problems are rote. And then 50% of it is, now I have to go down many rabbit holes to diagnose what the problem is and come up with a solution." -Andrew Shotland, CEO, LSG

  • "Sometimes developers forget that they blocked Google from crawling their site and the traffic tanks. But, it takes 30 seconds to diagnose and another 30 seconds to fix." -Andrew Shotland, CEO, LSG

  • "The number one skill set that someone who's interested in doing SEO needs to have is obsessive curiosity." -Andrew Shotland, CEO, LSG

  • "When a brand is not ranking for its own brand name, oftentimes backlink penalties could be the problem. Meaning theyve got a bunch of spammy links and Google's penalizing them." -Andrew Shotland, CEO, LSG

  • "The internet archive is the SEO's best friend, archive.org." -Andrew Shotland, CEO, LSG

  • "Has anyone seen anything material happen when they fixed their core web vitals problems with SEO? 99% of the industry right now is saying, no, not really, maybe." -Andrew Shotland, CEO, LSG

  • "In the last year or two, most of the ranking losses have been the result of irrelevant content or your content is less relevant than what someone else is putting out there." -Andrew Shotland, CEO, LSG

About the speaker

Andrew Shotland

Local SEO Guide

is a little camera shy

Andrew is CEO of LocalSEOGuide.com a leading SEO consultancy with a specialty in Multi-Location & B2B SaaS SEO for 15 years. 

Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals.

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