How old SEO signals became tables-takes — Jeff Baker // BakerSEO
- Part 1 How old SEO signals became tables-takes — Jeff Baker // BakerSEO
- Part 2Why interaction signals (IE:RankBrain) matter — Jeff Baker // BakerSEO
Show Notes
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01:47Jeffs journey from CMO to an SEO training courseAfter being a CMO for 10 years at Brafton, Jeff realized that many small and medium business owners wanted to learn SEO but were too intimidated by it. This realization sparked his desire to create a training course that would simplify SEO and make it accessible to everyone.
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05:42The evolution of SEO signals and their impact on rankingIn the past, SEO signals were more mechanical and easy to quantify, such as inbound links and on-page technical SEO. However, these signals were easily manipulated and no longer hold as much weight in search engine rankings as user engagement metrics.
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09:35The main KPIs businesses should be prioritizingBusinesses should prioritize creating better, in-depth content that demonstrates expertise in their field and covers all relevant topics thoroughly. However, to truly stand out, they must also strive to create unique and original content that sets them apart from competitors.
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11:41Unique content creation by experts vs writing teamsCreating successful content involves more than just meeting SEO metrics. It requires high-quality, expert-level content that undergoes peer review by specialists. Though time-consuming, implementing these practices can improve content quality and drive expertise.
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14:04How business owners should approach managing the basics around SEOBusiness owners should think of their website as a house, with one side for commercial intent pages and the other for informational intent. By creating commercial intent landing pages and informational blog pages, businesses cover all bases to make money and reach more people.
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18:23The importance of determining your websites purposeBefore designing a website, defining its purpose is a critical step in the process. Failing to do so will result in poor site architecture and content.
Quotes
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"If I know SEO, I'm not going to regurgitate stuff from six different articles. It's going to be screenshots, my formulas, techniques, etc. Everything you know, distill that into content and write good content." -Jeff Baker, Owner, BakerSEO
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"80% of search is all informational intent. That gives you an opportunity to write blog after blog, creating new inroads to your site through a whole bunch of new keywords." Jeff Baker, Owner, BakerSEO
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"Why does my website exist? If youre unable to answer that in a couple of seconds, it's going to reflect in your sites architecture and content." -Jeff Baker, Owner, BakerSEO
- Part 1 How old SEO signals became tables-takes — Jeff Baker // BakerSEO
- Part 2Why interaction signals (IE:RankBrain) matter — Jeff Baker // BakerSEO
Up Next:
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Part 1How old SEO signals became tables-takes — Jeff Baker // BakerSEO
Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes.
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Part 2Why interaction signals (IE:RankBrain) matter — Jeff Baker // BakerSEO
Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, the SERPs provide you with a perfect guide to what's working and how people are voting with their clicks. Today, Jeff discusses why interaction signals matter.
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