Why ChatGPT and Bard aren’t useful (yet) — Joey Randazzo // SEO Growth Partners

Show Notes

• 02:49
  Defining clear SEO goals for successful campaigns

  Clients or stakeholders often lack clarity regarding the primary goal of SEO. Therefore, its crucial to accurately define these goals based on the business objectives, visualize that success at the six, 12, and 18-month mark, and then build the campaign around those goals.
• 07:30
  Setting realistic SEO goals

  Setting realistic and stretch SEO goals is crucial as the goals must be in alignment with the available resources of a business. As a result, communicating with clients about the feasibility of their goals is necessary to avoid unrealistic client expectations.
• 09:34
  Typical businesses SEO Growth Partners work with

  SEO Growth Partners primarily caters to small and medium-sized businesses. Venture-backed startups with 50 to 100 employees and tens of millions in revenue are typically the largest players theyll work with.
• 09:57
  Driving SEO success through meticulous goal tracking

  Once the 6, 12, and 18-month goals have been established, KPIs can be put in place as roadmap markers to reach those goals. The key to success is to track those main goals in terms of tracking all the activities or sub-goals that need to be accomplished to achieve them.
• 12:48
  Effective strategies for SEO success in today's competitive landscape

  Create content that matches user intent and provides user value on your homepage, service, location, and product pages. For multi-location businesses, create dedicated location pages for each location with details on the services offered, internal links to relevant service pages, etc.