Making the most of programmatic SEO
Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site.
- Part 1 Making the most of programmatic SEO
- Part 2Creating solid SEO content ideas
Show Notes
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·02:00 - Differences between programmatic SEO and traditional SEO strategies. Exploring how programmatic SEO automates and scales the SEO process, contrasting with manual aspects of traditional SEO. ·04:49 - Key benefits of programmatic SEO for organic growth. Discussing how programmatic SEO can enhance visibility and drive more targeted traffic efficiently. ·05:35 - Examples of successful programmatic SEO implementations. Detailing case studies where programmatic SEO significantly boosted organic search visibility and traffic. ·08:57 - Role of data analytics in optimizing programmatic SEO campaigns. Exploring how data analytics and machine learning can refine SEO strategies and improve campaign outcomes. ·10:43 - Common challenges when transitioning to programmatic SEO. Addressing typical pitfalls such as integration complexities and how to effectively overcome them.
Episode Summary
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·“Within SEO, we really care about quality of content.” - Shaun Hinklein ·“Just because you can make a bunch of pages doesn't necessarily mean that you should.” - Shaun Hinklein ·“Programmatic assets can outrank majorly authoritative websites.” - Shaun Hinklein ·“Depending on the entirety of your .com or your domain, you could very quickly become 10%, 15%, 20% of the overall domain.” - Shaun Hinklein ·“Instead of a page of like 50,000 glossary articles, it could be way more productive and profitable for an SEO campaign to focus on 10 really good guides.” - Shaun Hinklein ·“Your tools do not give you the right to sacrifice quality because you find them efficient, more efficient than you did in the past.” - Shaun Hinklein
- Part 1 Making the most of programmatic SEO
- Part 2Creating solid SEO content ideas
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Part 1Making the most of programmatic SEO
Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site.
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Part 2Creating solid SEO content ideas
Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content.
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