- Part 1Making SEO content stand out w/storytelling
- Part 2 Achieving your SEO growth goals
Show Notes
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02:15Identifying when SEO content needs to be rewritten.The discussion focuses on recognizing low traffic as a sign to reassess content and the importance of understanding changes in the audience's needs and behaviors.
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05:30The role of continuous audience engagement in content relevance.Emphasizes the necessity of regularly updating audience understanding and the pitfalls of relying on outdated personas.
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08:45Strategies for effective collaboration among content creation teams.Covers the dynamics of working with a mix of in-house teams and external vendors to produce high-quality content, highlighting the importance of proactive communication.
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12:10Impact of proactive versus reactive communication on project success.The conversation delves into how proactive communication can prevent failures and facilitate smoother operations in content production.
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15:20Examples of successful content campaigns from well known companies.Discusses the collaborative efforts and communicative strategies behind successful content campaigns, without naming specific companies due to confidentiality agreements.
Quotes
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"Humans change, and you have to constantly be updating your understanding of your audience." - Jessica Mehring
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"Listening and understanding evolve with my clients; it's not a one-and-done activity." - Jessica Mehring
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"If you're constantly gathering feedback, you'll know when your content isn't resonating." - Jessica Mehring
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"We can move mountains and create truly outstanding content with collaborative, communicative people." - Jessica Mehring
- Part 1Making SEO content stand out w/storytelling
- Part 2 Achieving your SEO growth goals
