Raising SEO security awareness

Show Notes

• 01:12
  The intersection of SEO and security

  SEOs and security teams often have different priorities and are unaware of each other's needs and challenges. Collaboration is key to overcoming obstacles like access restrictions and crawler limitations, highlighting the need for mutual understanding and cooperation.
• 08:51
  Security considerations for SEOs

  Regularly analyze log files, old subdomains, and how your site appears in the SERP for potential security risks and suspicious activity like the "pharma hack". Report any findings to the security team, even if unsure, to mitigate any potential security breaches.
• 14:07
  Website security risks and organic search traffic impact

  Security breaches, like the pharma hack, damage user trust and brand reputation, lowering click-through rates and search rankings. Additionally, broader security issues not directly related to SEO, like data leaks or misuse, still impact organic search traffic.
• 20:30
  URL manipulation and SEO vulnerabilities

  SEOs should be cautious of vulnerabilities in URL structures, as attackers can manipulate them to rank harmful or slanderous content on a website. Additionally, SEOs need to stay vigilant against techniques like injecting script tags via canonical tags.
• 23:31
  Recommendations for flagging security risks

  Raise questions about potential security risks to show awareness and build relationships with the security team. Promptly report illegal content, providing screenshots or demonstrations to illustrate the potential impact of identified security risks.
• 27:09
  Security resources for SEOs

  Explore resources like the "Darknet Diaries" podcast, which features interviews with white-hat hackers, and websites like KrebsOnSecurity for cybersecurity news and insights. Additional resources include Tom Anthony's “fuzzing” videos on YouTube.