How B2Bs can cultivate the right content & SEO strategy

Yagmur Simsek, from Search 'n Stuff, discusses how B2Bs can cultivate the right content and SEO strategy. She emphasizes the importance of understanding your audience's needs and how to effectively meet them through tailored content. Yagmur also explores the integration of SEO tactics that align with business goals to boost online visibility.
About the speaker

Yagmur Simsek

Search 'n Stuff

- Search 'n Stuff

Yagmur is Founder / SEO Consultant at Search 'n Stuff

Show Notes

  • 03:10
    Unique challenges in B2B SEO compared to B2C environments.
    The discussion highlights the long-term journey of SEO in B2B, involving more decision-making processes and niche market focuses.
  • 05:45
    Managing expectations and communication in B2B SEO projects.
    Emphasizes the importance of clear communication and expectation management with project owners and decision-makers to align goals and perceptions.
  • 08:30
    Strategies for effective content and SEO alignment in B2B companies.
    Tips are shared on how to create an effective strategy, considering budget constraints and competitive analysis, especially for startups.
  • 11:20
    Importance of identifying unique features for content strategy in startups.
    Discusses how startups can leverage unique product features to differentiate from competitors and enhance content strategy.
  • 14:50
    Maintaining and innovating content strategies in larger B2B enterprises.
    The conversation covers how larger companies can balance maintaining existing content strategies while also innovating to capture new market interests.

Quotes

  • "We need to fill all the gaps that we have with the competitors, for sure. Like there's no other way that we can actually start competing with those competitors." - Yagmur Simsek

  • "Sometimes, startups may have a limited budget or limited team and capacity and they cannot promote themselves in the best way because of all going on in their journey. So we also want to be there when it's needed and kind of cover their promotional needs either on social media posts, blog post creations, and kind of give the boost that they need during their journey." - Yagmur Simsek

  • "In B2B, I never get upset by the impressions or clicks coming to my website. I always get upset after I create content and publish on social media and I cannot get any interaction." - Yagmur Simsek

About the speaker

Yagmur Simsek

Search 'n Stuff

- Search 'n Stuff

Yagmur is Founder / SEO Consultant at Search 'n Stuff

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