Podcast Episodes

LISTEN IN A POD APP

Cindy Krum | Mobile Moxie

Live at Brighton SEO with Cindy Krum

Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on…

Play Podcast

Andrei Mincov | Trademark Factory

Innovations to watch in trademarking

Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He explains why trademarking generic terms is not feasible and emphasizes the importance of creating a unique brand identity that stands out in the market. Andrei also offers insights into strategic approaches for trademarking…

Play Podcast

Gabi Troxler | feey (Co-Founder and former CCO), today freelancing as a SEO Consultant

Effective product page optimization

Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and performance metrics like speed. She…

Play Podcast

Louisa Frahm | ESPN

Brighton SEO Week with Louisa Frahm

Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive market

Play Podcast

Dmitry Dragilev | Mangools

Focus less on building backlinks, focus more on content

Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quality and relevance, Dmitry highlights…

Play Podcast

Lily Ray | Amsive

The future of search with big changes on the horizon

VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content…

Play Podcast

Cindy Krum | MobileMoxie

Google Crawling & indexing

Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate mobile domains to responsive design and AMP, emphasizing the importance of clean URL structures and efficient rendering. Krum theorizes that Google uses Chrome data for rendering and indexing, which impacts SEO strategies. She…

Play Podcast

Gabrio Linari & Cien Solon | ROCK SEO (Gabrio) Cien Solon / Launch Lemonade / Scale That Thing (Cien)

Why conversation-led marketing should be prioritized

Gabrio Linari and Cien Solon discuss the importance of conversation-led marketing, emphasizing the shift from traditional SEO to AI-driven strategies. They highlight the benefits of integrating AI tools like ChatGPT and Claude for personalized user experiences. Gabrio shares his "aha moment" when he realized the potential of AI in enhancing product discovery and user engagement.…

Play Podcast

Vincenzo Musumeci | Vodafone Spain

From SEO to findability in Vodafone Spain

Vincenzo Musumeci, from Vodafone Spain, discusses the evolution from SEO to findability within the company. He explores how enhancing online visibility goes beyond traditional search engine optimization, focusing on comprehensive strategies that encompass the entire digital presence. Vincenzo shares insights on integrating various digital marketing tools to improve user engagement and drive traffic.

Play Podcast