SEO Content Strategy — Jeff Coyle // MarketMuse

About the speaker

Jeff Coyle

MarketMuse

- MarketMuse

Show Notes

  • 01:16
    Jeffs background and work at MarketMuse
    Jeffs been in tech and content marketing for over 20 years. At MarketMuse, he works on things like point solutions and building content briefs, helping to set the standard for content quality.
  • 03:48
    Jeffs content marketing strategy
    Audit your content holistically and regularly. If not, this will cause misunderstanding among your teams, which then turns into tension. You have to know how to prioritize.
  • 07:01
    Creating an effective content strategy
    Its not about one page to one word. Its about your entire collective of content for the different stages of your funnel.
  • 10:27
    Targeting people who already made a purchase
    Targeting people who have already purchased does fall under retention and email marketing. But its still an SEO strategy. Provide for these customers and benefit from the user-generated content.
  • 13:22
    How Google interacts with user generated content
    Some websites have entire sections dedicated to user-generated content. And once Google finds this content to be relevant, it can also help with your ranking and website authority.
  • 14:44
    Content confidence
    Its not just looking at competitors and writing a better article. Having authority provides content confidence. This way you can know if the content you produce will perform.
  • 16:25
    Breadth and depth
    Writing content based on the most popular keyword doesnt ensure that you will rank at the top of SERP. You also need domain authority.

Quotes

  • Quotes

  • "MarketMuse is an artificial intelligence platform that really sets the standard for content quality." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • "I had manual processes that took 30, 40 hours... That's when I met my co-founder and he was the first person to really speed up and use AI to automate..." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • "The biggest challenge that medium to large teams have is they're not frequently assessing what they currently have." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “Content auditing descended by search volume makes you very susceptible to competitive factors. It doesn't really cover the whole journey you're trying to cover.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “We want to become authorities on topics we care about… It's not just 1 page to 1 word. It's about a collective of content..” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “The days of 1 word to 1 page as a process, frankly, they've never been legit for at least 10 years...” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “If we want to cover a topic comprehensively, we need to have early-stage awareness content, middle of the funnel, late stage.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “Provide a package of content that exhibits your company's expertise and tells the world that you know what you're talking about.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “A lot of teams struggle with post-purchase troubleshooting or champion development. People that already bought your product, cultivate those experiences too” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “User-generated content sections could, can be major value sources and fuel sources for editorial content.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “Having the breadth and the depth of coverage is an important part of the story for organic search performance.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “I want content confidence. I want to know that if I publish a great article on this topic, will it perform?” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

About the speaker

Jeff Coyle

MarketMuse

- MarketMuse

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