Measuring Mobile Search Performance — Jordan Koene // Searchmetrics

Quotes

• “Just like Google, that's the only thing that matters, it's mobile only,” - Benjamin

• “In my opinion, nowadays, for the majority of websites, mobile KPIs should be your lead KPIs in the sense that they're outperforming and outstripping whatever your desktop is performing today, you should be optimizing for that. “ - Jordan

• “You should always be optimizing mobile to outperform, you get better” - Jordan