Should SEOs Keep a Different UX for Mobile & Desktop — Jordan Koene // Searchmetrics

About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Show Notes

  • ·1:52 : Should we just scrap the desktop experience or should we just be maintaining a separate desktop experience? ·3:38 : Why are people going to continue to invest in the larger screen experience if it's not going to get them traffic? ·5:06 : Is it just one experience that should fit all? ·5:29 : Business owners and web developers need to first evaluate what you have as a technology and a stack and how you can ensure that you can evolve that into a really good mobile experience. ·5:30 : How assessment is very time consuming ·6:01 : Industry specific experiences on a device ·6:47 : The impact of AR and VR are going to have on SEO? ·8:36 : co ected TVs ·9:02 : The experiences need to be different for all these different devices, but Google is saying they're only going to crawl one of them.

Episode Summary

  • ·“Desktop experiences are critical and important” - Jordan ·“It's not necessarily true that desktop experiences don't get you traffic” - Jordan ·“The reality is that there are industries where there is a lot of cross pollination of search and consumer activity between mobile and desktop, buying house is a great example” - Jordan
About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Up Next: