SEO Data Beyond Search — Patrick Reinhart // Conductor

Show Notes

  • ·2:22 SEO is something that has to go through the organization, the medium is becoming more customer focused, we are improving our understanding of the technology. ·2:38 Some of the ways that SEO data has become increasingly valuable. ·2:44 A lot of companies are recognizing now that SEO holds the key to a lot of insights. ·3:59 Size the opportunity ·4:39 Understanding what the total addressable market ·7:37 Click through data

Episode Summary

  • ·“ If you're partnering with folks, you have to make sure that you're partnering with folks with clean data” - Patrick ·“A lot of times, they're paying attention to the total pie, but not the individual slices. “- Patrick ·“One of the big thing that I see, not enough people doing is testing things often” - Patrick ·“I feel like the SEO community is a people first community” - Patrick

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