Improving Agility in Search — Patrick Reinhart // Conductor

About the speaker

Patrick Reinhart

Conductor

- Conductor

Show Notes

  • ·1:58 The changing nature of search ·7:05 Identifying those goals is number on to be agile in your operations ·9:15 The SEO success is dependent on several other groups, namely the web team and the content team. ·9:45 Understanding of performance ·10:32 The art of the SEO strategist ·11:50 How SEO jobs has changed, it used to be relatively independent, but the responsibilities now include working and influencing other teams, like the PR team, branding team, engineering and executive team.

Episode Summary

  • ·“One of the biggest facets of being successful in search is your ability to change your strategies on the fly agility.” - Benjamin ·““Agility to me means people who have the ability to literally like move fast within those organizations, get things implemented faster” - Patrick ·“The best companies in the world have a high level of agility.” - Patrick ·“Agility is the process of breaking your projects down into micro chunks, making sure that you're constantly moving and testing and tweaking” - Benjamin ·“ I think a lot of people in search get lost is they ingest so much data that they give themselves analysis paralysis, and then no decisions wind up getting made and they just get kinda lost” - Patrick
About the speaker

Patrick Reinhart

Conductor

- Conductor

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