Google, Amazon, and Shopify’s battle for ecommerce supremacy — Collin Colburn // Forrester

About the speaker

Collin Colburn

Forrester

 - Forrester

Show Notes

  • ·1:44 We expect this year that a lot of businesses are going digital or focusing on organic growth, SEOs are go a continue to be a priority. ·1:54 It's not just about the technical optimization, it's not just about rankings, you have to have your content. ·2:06 How were content marketers impacted in 2020? ·2:14 Creating content that are contextually and emotionally relevant to the situation. ·6:10 Theres a significant increase in new media specifically like podcasting ·6:20 Content marketing is more about getting used to behaviors ·8:45 The distribution methods for content.

Episode Summary

  • ·“I think there was very much an extreme focus on how is this content going to deliver an experience that's going to evoke sort of the brand experience that we're trying to give customers and leave them with some sort of perception or emotional co ection to our brand.” - Collin ·“I think there's go a be a greater focus around authenticity” - Collin ·“I feel like last year, you can describe content marketers, like going through the stages of grief, where the initial reaction was, well, we need to say something about the pandemic “ -Benjamin
About the speaker

Collin Colburn

Forrester

 - Forrester

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