The impact of COVID on SEO — Collin Colburn // Forrester

Show Notes

  • ·2:22 Can e-commerce sustain their growth that they've been able to achieve? ·2:42 People want good experiences with brands regardless whether e-commerce or in-store experience ·3:24 Consumer spending hasn't decreased despite the pandemic. ·4:11 One of the uneven effects with the pandemic is the increased inequality when it comes to income levels that has resulted to uneven spending ·5:11 Some significant competition between e-commerce biggest players, Amazon, Google and Shopify ·7:33 A lot of firms have focused on SEO optimizing their titles, descriptions and product pages. ·8:12 There was a big shift of more brands moving from offline retailers to online. ·8:21 There was a trend of some of the big box retailers moving towards being advertising players

Episode Summary

  • ·I'm most interested in the level of competition that occurs amongst the traditional big box retailers, Walmart, Best Buy, in them partnering to try to upend some of Amazon's dominance”- Collin ·“I would predict that these retailers are actually going to bring monetization strategies into their stores. “ - Collin ·“Yes, these retailers have massive e- commerce presence, but their biggest presence is the physical presence, and why not be able to monetize it as well “ Collin

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