Where should SEO fit into your marketing mix? — Jordan Koene // Searchmetrics

Quotes

• “Yes, performance marketing channels are very useful, but that's not really what's going to drive the early transactions.” - Benjamin

• “ SEO is viewed as a non-marketing channel in the marketing organization” - Jordan

• “If certain areas of the business are not focused correctly, you will not succeed in SEO, “ - Jordan

• “SEO is a core driver of lowering your customer acquisition cost.” - Jordan

• SEO is not a channel that you necessarily evaluate day to day, from a high level marketing perspective.” - Benjamin