Where SEO fits into the Enterprise Marketing Mix? — Jordan Koene // Searchmetrics

Quotes

• “ Enterprise SEO is not always growth SEO. and I think that's one of the big misnomers. “- Jordan

• “SEO by itself is not just a growth channel, it's actually a brand channel as well.” - Jordan

• I think it's a big opportunity for enterprises to start thinking more broadly about branded search”- Jordan

• February 4, 2021