About the speaker
JTK
JordanKoene.com
- Part 1Where should SEO fit into your marketing mix? — Jordan Koene // Searchmetrics
- Part 2 Where SEO fits into the Enterprise Marketing Mix? — Jordan Koene // Searchmetrics
Show Notes
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·Many big brands, discredit SEO or don't spend time with SEO because they don't think that they need it and that they think it's a growth cha el. ·06:28 - How do you measure SEO? ·09:36 - Performance Marketing ·11:11 - Cha el Partners supporting brand search ·14:00 - Understanding how your cha el mix in a big enterprise is impacting your SEO
Episode Summary
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·“ Enterprise SEO is not always growth SEO. and I think that's one of the big misnomers. “- Jordan ·“SEO by itself is not just a growth cha el, it's actually a brand cha el as well.” - Jordan ·I think it's a big opportunity for enterprises to start thinking more broadly about branded search”- Jordan February 4, 2021
- Part 1Where should SEO fit into your marketing mix? — Jordan Koene // Searchmetrics
- Part 2 Where SEO fits into the Enterprise Marketing Mix? — Jordan Koene // Searchmetrics
About the speaker
JTK
JordanKoene.com
Up Next:
-
Part 1Where should SEO fit into your marketing mix? — Jordan Koene // Searchmetrics
Play Podcast -
Part 2Where SEO fits into the Enterprise Marketing Mix? — Jordan Koene // Searchmetrics
