SEO Acquisitions: Backlinkio & Content King — Jordan Koene // Previsible.io
- Part 1Google’s New Search Features — Jordan Koene // Previsible.io
- Part 2 SEO Acquisitions: Backlinkio & Content King — Jordan Koene // Previsible.io
Show Notes
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02:07The Semrush Backlinko acquisitionSemrush is the most diverse data source and platform for SEOs. With Backlinkos training resources, theyll be able to provide the education needed to navigate the platform.
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04:01The need for SEO educationMany users who invest in Semrush are overwhelmed by its capabilities. Bringing a training platform onboard gives users a resource to use the tools optimally.
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06:18The Conductor ContentKing acquisitionContentKings provision of real-time SEO auditing and alerting enables Conductor to serve technical SEO needs.
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07:44Who is impacted by the Conductor ContentKing acquisitionPlayers that offer technical analysis like DeepCrawl. SEO crawling service providers like Botify will also be affected.
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08:25Acquisitions in the SEO space in 2022Larger consulting firms will acquire smaller agencies to source talent. Consolidation and acquisitions will also take place in SEO news media player space.
Quotes
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"We need far more education in this SEO industry. So, the combination of what Semrush and Backlinko have built as companies makes a ton of sense." -Jordan Koene, CEO & Co-Founder, PreVisible.io
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"The Conductor ContentKing acquisition is a real point solution opportunity for Conductor, who's generally been very weak at the technical components of SEO." -Jordan Koene, CEO & Co-Founder, PreVisible.io
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"One of the things ContentKing is doing really well is enabling SEOs to do monitoring and alerting, at different scales." -Jordan Koene, CEO & Co-Founder, PreVisible.io
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"In the next 12 months, we'll likely see more acquisitions around the consulting space. Global agencies will be looking at smaller agencies as a source of acquiring talent." -Jordan Koene, CEO & Co-Founder, PreVisible.io
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"If you rank number one for videos for cat, you're never getting a click. There are so many choices for you, before the first ranking result. So the CTR will be awful." -Jordan Koene, CEO & Co-Founder, PreVisible.io
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"Well see more consolidation around the news media and informative sector of the SEO space. Many have been around for 20 plus years, and are probably looking for a new path forward." -Jordan Koene, CEO & Co-Founder, PreVisible.io
- Part 1Google’s New Search Features — Jordan Koene // Previsible.io
- Part 2 SEO Acquisitions: Backlinkio & Content King — Jordan Koene // Previsible.io
Up Next:
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Part 1Google’s New Search Features — Jordan Koene // Previsible.io
PreVisible.io CEO and Co-Founder, Jordan Koene, talks about Google’s new SERP features. Google’s collection and use of data has always been widely debated. Now that they’ve teamed up with eCommerce giants like Shopify, they have an even deeper level of access now. Today, Jordan discusses what SEOs should know about Google’s new SERP features.
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Part 2SEO Acquisitions: Backlinkio & Content King — Jordan Koene // Previsible.io
PreVisible.io CEO and Co-Founder, Jordan Koene, talks about recent acquisitions in the SEO space. Point solutions are being acquired by big platforms like Semrush and Conductor. Acquisition and consolidation trends show no sign of slowing in 2022. Today, Jordan provides his take on recent acquisitions made by Conductor and Semrush.
