Content Planning — Tyson Stockton & Jordan Koene // Previsible

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Templates are one of the many tools SEOs can use to break ground with content teams, managers, and planners. Ultimately, these tools are removing the frictions between SEOs and content teams and enabling more fluid conversations around content. Today, Jordan and Tyson discuss content resource planning.
About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is the Founder and CEO at PreVisible, which provides SEO consulting and education to global brands. Their mission is to help brands build their online search strategy and execution.

Show Notes

  • 01:38
    Factors to consider during content resource planning
    Establishing clear growth targets helps to align your budget with your objectives. When budgets and targets dont align with objectives, you wont know what to revisit.
  • 04:57
    Content resource planning and content writers
    Ensure that writers have access to needed content resources for success. Plus, companies can take advantage of multiple content resources like external agencies or tools like Jarvis.ai.
  • 08:13
    Collaboration in content resource planning
    For SEOs, templates help with managing resources and expectations. Project leads and managers can use it as a tool to track SEO pace and performance on targets.

Quotes

  • "If you're going to be generating blog content, product descriptions, or some other content asset, you need to understand how that asset is going to be connected to a very specific target." -Jordan Koene, Co-Founder, PreVisible

  • "If your budget and growth targets aren't aligning to your objectives, you have to go back to square one and set those expectations." -Tyson Stockton, Co-Founder, PreVisible

  • "The biggest mistake in content resource planning is throwing topics over the fence. You need to define what youre putting in front of that writer, in advance, to make them successful." -Jordan Koene, Co-Founder, PreVisible

  • "There are different resources that you can use for content creation. It could be in the form of structured data or using Jarvis.ai. And it doesn't have to be only one option." -Tyson Stockton, Co-Founder, PreVisible

  • "Getting the collective resource planning done right requires collaboration. It is a partnership. And in many cases, you can use certain templates to help you get to that place." -Jordan Koene, Co-Founder, PreVisible

  • "Content calendaring and road mapping can be led by SEOs because of market and performance knowledge. So, taking on those components of the planning process are 100% at your wheelhouse." -Jordan Koene, Co-Founder, PreVisible

  • "Templates are a way to manage expectations, resources, and set the calendar so that project leads can make sure that you're keeping pace, and ultimately hitting those targets." -Tyson Stockton, Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is the Founder and CEO at PreVisible, which provides SEO consulting and education to global brands. Their mission is to help brands build their online search strategy and execution.

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