March News part 2 — Jordan Koene // previsible.io

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO.
About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 02:04
    Googles integration of audio into search results
    In terms of SERP incorporation, audio is still in its infancy stage. Google and SEO havent paid as much attention to it as they have elements like videos, images and maps.
  • 03:39
    Whats missing from Googles podcast searches
    Seamless integration into a user's default podcast app. After someone finds a podcast episode, they should be able to open it in their default app or add it to their playlist in the app.
  • 04:42
    Why audio is excluded from the main navigation of search results
    Video has always been prioritized because they own YouTube. Plus, podcast and audio content are very fragmented in terms of the channels content is distributed through.
  • 07:13
    How Google is likely to approach audio on the SERP
    For podcasts, therell be a feature that allows users to preselect their preferred podcast apps. Theres also the potential for advertisement opportunities within the audio tab.
  • 08:47
    Prioritization of audio content by Google and consumers
    Audio content is becoming the mainstream way for consumers to access content and information. It is likely to become a bigger priority for Google in the next two to three years.

Quotes

  • "Let's incorporate audio into the SERP. We've done it with video, images, maps, and a lot of other things. But, audio is still a very nascent experience in the SERP today." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "Google's default standard is to focus on video. They own YouTube. It's a highly profitable segment of their business. And theyd rather have someone watch a video than listen to a podcast." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "The audio and podcast world is incredibly fragmented. Not only in terms of where consumers go to access that content, but also the channels that content is distributed." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "Most of todays SERP is consumed by Google features. On the first page, are four or five ranking websites. Google will have to make an investment here to improve the access of this content." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "For podcasts, there will be an audio tab that's created. And there will also be a feature that will allow you to automatically preselect the apps that you want to use to play that." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "Audio is becoming a more important channel, not only for Google, but for all consumers. It's replacing the radio and this is the new mainstream access of content and information." -Jordan Koene, CEO & Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

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