March News part 1 — Jordan Koene // previsible.io

Jordan Koene, PreVisible CEO and Co - Founder, discusses SEO news. Lately, UGC and large content sites have seen unconfirmed losses in l ong - tail scenarios. With ripoff domains on the rise, Google seems to be putting MUM to work and getting rid of low quality and spam pages from the rankings. Today, Jordan talks about the unconfirmed spring 2022 Google update.
About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 02:21
    The unconfirmed Spring 2022 Google algorithm update
    UGC and large content sites have seen a reduction in SEO traffic and rankings recently. However, a spring algorithm update is yet to be confirmed by Google.
  • 03:51
    Websites affected by the unconfirmed Spring 2022 Google update
    Long-tail type sites like forums that typically have low-quality content, recycled content. Also affected were copycat sites, created on new domains, to steal the copied websites traffic.
  • 05:23
    Traffic theft on larger websites
    Established brands with tens of thousands to hundreds of thousands of pages are most affected. Thieves will siphon content from the original website to repurpose it on a new domain.
  • 06:48
    What Google is testing currently
    Generally, before a major update rollout, Google runs trial tests. Tests seem to be focused on spam filters and content quality scoring to determine how content websites should be ranked.
  • 08:04
    Google and low
    Spam and large volumes of crawled, not indexed pages will be removed from rankings. Also on the chopping block are discovered, not indexed pages.

Quotes

  • "Google says they do 700 updates a year. But, according to the real world, it happens five to six times a year." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "In the last three to four months, we identified that spammers will crawl a website, scrape all the content, then recreate the same domain, to steal that traffic from Google." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "The month or months before a major update, Google goes out and calibrates how a new component of the algorithm might work." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "If we see a lot of volatility around content and content sites, Google is probably looking at how their spam filters, quality scores, page experience elements should rank these pages." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "MUMs now been out for a year. This is a great time for Google to test how they can resurface the right order of content based on the different scoring mechanisms that they have." -Jordan Koene, CEO & Co-Founder, PreVisible

  • "Google will be coming after the segments discovered, not indexed, and crawled, not indexed. Theyre going to ensure that the variance of those pages that are indexed, are removed from rankings." -Jordan Koene, CEO & Co-Founder, PreVisible

About the speaker

Jordan Koene

previsible.io

is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

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